Spanish Brand Yuxus to Open Berlin and Paris Pop-Ups
The streetwear label will expand its international footprint with two temporary storefronts opening this fall.
Updated on Oct. 15, 2026 in Fashion
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Spanish streetwear brand Yuxus is set to open two pop-up stores in Berlin and Paris starting October 30. These new locations mark a significant step in the company's international expansion strategy.
Why it matters
The pop-up stores serve as a tactical move to test international markets and build brand presence abroad. This expansion is supported by a strategic alliance with Scalpers, which acquired a stake in the company in August 2026.
Yuxus launched in 2018 with an initial investment of 1,000 euros. The brand previously entered the French market in 2024 through a retail corner in Newcop.
The players
Yuxus
This Spanish streetwear brand was founded by three teenagers in 2018.
Scalpers
A fashion retailer that entered a strategic alliance and acquired a stake in Yuxus in August 2026.
Víctor Ariza
He serves as the creative and design director for the brand.
Nexo Studio
An agency collaborating with the brand to facilitate the design and opening of the pop-up stores.
The details
Working in collaboration with Nexo Studio, Yuxus will host the Berlin pop-up at Linienstraße 111 and the Paris location at 21 rue de Turenne. The brand has evolved since its founding, appointing Víctor Ariza as creative and design director in September 2025.
Timeline
Yuxus was founded by Fernando Carrillo, Álvaro Ferre, and Guillermo Ferre in 2018.
The first physical Yuxus store opened in Madrid in September 2023.
The Berlin pop-up store will operate from October 30 to November 1.
The Paris pop-up store will operate from November 6 to 8.
Culture Shift
The brand's reliance on temporary pop-up shops reflects a broader movement where streetwear labels prioritize low-risk retail activations over long-term leases. This shift allows emerging brands to build authentic connections with international audiences without the overhead of permanent flagships.
Consumers in Berlin and Paris will have limited windows of a few days to purchase the brand's apparel in person at the new temporary locations. These activations provide fans with direct access to the latest collections designed under the creative direction of Víctor Ariza.
The takeaway
Pop-up shops provide a cost-effective method for growing labels to gain global brand recognition. Consumers interested in emerging fashion brands should monitor social media for temporary retail events that offer exclusive, short-term shopping opportunities.
Further reading
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Source note: This article includes information reported by FashionUnited.
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