Alohas Expanded Footprint With Paris and San Francisco
The fashion retailer has opened its first San Francisco boutique and a second storefront in Paris.
Updated on Oct. 13, 2026 in Openings & Closings
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Alohas has expanded its international physical retail presence by opening a second location in Paris, France, and its first storefront in San Francisco, California. The brand, which launched in 2015, now operates 13 physical stores.
Why it matters
The company chose San Francisco for its creative and international consumer base, while the new Paris location in Saint-Germain-des-Prés aims to solidify the connection with local customers. These openings serve as part of a broader strategy to establish the brand in strategic markets and existing cities.
Alohas currently operates 13 physical stores across international locations. This expansion follows the opening of a permanent New York City store and a Los Angeles pop-up earlier in 2026.
The players
Alohas
This fashion brand, launched in 2015, specializes in footwear such as sneakers, sandals, and ballet flats.
The details
The new San Francisco boutique is situated at 2208 Fillmore Street, while the Paris location adds to the company's presence in that market. The stores feature the brand's product lines, which include sneakers, sandals, and ballet flats.
Timeline
Alohas launched as a brand in 2015.
The company opened its first physical US location in 2025.
Stores were opened in New York City and Los Angeles in May 2026.
The Paris and San Francisco stores opened in October 2026.
Market Landscape
This move reflects the broader industry trend of digital-native brands establishing physical retail footprints to solidify their market presence. By entering strategic international hubs, Alohas positions itself to compete for customer loyalty in high-traffic urban centers.
Shoppers in San Francisco now have direct access to the brand's footwear collections, including sneakers and ballet flats, at the new Fillmore Street location. The store opening allows customers to engage with the brand's physical inventory in the city for the first time.
The takeaway
The company continues to seek out opportunities in cities that demonstrate an appetite for new consumption patterns. Customers should monitor upcoming announcements as the brand plans to continue scaling its retail presence globally.
Further reading
Learn more about the latest retail growth trends in the Openings & Closings section.
Source note: This article includes information reported by WWD.
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