Goway Hosts Fall 2026 Travel Advisor Roadshow
The tour connected with 400 travel advisors across four North American cities to discuss upcoming 2027 product offerings.
Updated on Oct. 21, 2026 in Canada
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During Fall 2026, Goway completed a four-city roadshow in Edmonton, Baltimore, Dallas, and Phoenix. The events focused on providing travel advisors with industry insights and preparation for new 2027 travel products.
Why it matters
The roadshow events serve to equip travel advisors with the practical sales tools and destination knowledge necessary to grow their businesses and effectively market upcoming travel packages.
Goway engaged 400 travel advisors across four distinct city stops during the fall tour. The organization plans to build on this engagement by launching new trips and travel products throughout 2027.
The players
Goway
Goway is a travel organization that specializes in creating international tour packages and providing resources for travel professionals.
The details
The tour featured panel discussions that explored emerging destinations and changing traveller preferences. Advisors participated in these sessions to gain exclusive access to industry trends and planning resources for the upcoming year.
Timeline
The roadshow tour took place during Fall 2026.
A virtual roadshow finale is scheduled for October 28, 2026.
New travel products and trips will be available throughout 2027.
Travel Outlook
The roadshow reflects the broader industry trend of prioritizing direct education for travel advisors to navigate shifting consumer preferences. This approach aligns with the post-pandemic shift toward advisor-led personalized travel planning by ensuring agents are equipped with the latest data before the peak season begins.
Travel advisors attending the upcoming virtual finale should prepare to engage with new sales tools that will define 2027 booking strategies. Participants can also enter cash prize draws by joining the final session.
The takeaway
These events demonstrate the ongoing importance of professional networking and direct education in the travel sector. Advisors can leverage these industry insights to better position their 2027 offerings against emerging market competitors.
What happens next
A virtual roadshow finale will be held on October 28, 2026, where attendees can enter into cash prize draws.
Further reading
For additional context on the regional market, explore Canada.
More information
To secure your spot, visit the Goway virtual roadshow registration page.
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