Collette Launches New Travel Advisor Loyalty Program
The tour operator introduces a four-tier rewards system to incentivize business growth among North American travel advisors.
Updated on Oct. 20, 2026 in Business Travel
Live Poll
Do you believe tiered loyalty programs help travel advisors grow their professional businesses?
Collette has unveiled a new loyalty program for travel advisors across North America, featuring four distinct membership tiers. The system is designed to reward advisors based on their business volume throughout the year.
Why it matters
The program aims to foster deeper partnerships by offering structured incentives that scale with an advisor's success. It acknowledges the vital role advisors play in travel distribution by providing tangible rewards for their sales performance.
The new loyalty program consists of 4 tiers, categorized as Bronze, Silver, Gold, and Platinum. Tier eligibility is determined by an advisor's qualifying traveler revenue.
The players
Collette
Collette is an international tour operator that provides guided travel experiences to various destinations worldwide.
The details
Advisors can unlock higher tiers as their business volume increases throughout the calendar year, granting them access to benefits like travel discounts, specialized training, and enhanced professional support. Collette has launched a dedicated landing page and a virtual event to help participating advisors navigate the new resources and recognition features.
Timeline
January 1, 2027: Program tracking for earnings and benefits officially begins.
Travel Outlook
The introduction of this loyalty structure mirrors broader industry efforts to secure advisor commitment during fluctuating travel demand cycles. It positions the firm within a competitive landscape where tour operators are increasingly reliant on advisor-driven sales to reach key demographic segments.
Advisors should review their current sales volumes to anticipate their starting tier before tracking begins in the new year. Participants can access the program details and support resources via the newly established virtual portal.
The takeaway
Travel advisors should track their annual revenue closely to maximize the benefits offered by their specific tier status. Consistent engagement with the program's training resources may provide additional advantages beyond the base tier rewards.
Further reading
For more information on industry trends, visit the Business Travel section.
Live Poll
Do you believe tiered loyalty programs help travel advisors grow their professional businesses?
