Samsung Adds Art Basel Paris Works to Digital Store
The electronics giant is bringing 19 curated contemporary pieces to its global art subscription service.
Updated on Oct. 20, 2026 in Fine Art
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Samsung has expanded its digital Art Store with 19 new works showcased at Art Basel Paris. These pieces are now available for display on various smart TV models through the company’s platform.
Why it matters
The partnership seeks to bypass physical barriers by bringing global contemporary art into homes worldwide via high-resolution television screens. This collaboration promotes greater access to curated exhibitions for international audiences.
The Samsung Art Store offers a library of over 5,000 artworks to users across 117 countries. This latest update adds 19 curated pieces from the Art Basel Paris exhibition to that total.
The players
Samsung
This is a South Korean multinational manufacturing conglomerate that produces consumer electronics including smart televisions and home appliances.
Art Basel
This is a for-profit, privately owned and managed, international art fair staged annually in Basel, Miami Beach, Hong Kong, and Paris.
Ellen Shatberashvili
She is a contemporary artist whose works have been included in the current digital collection expansion.
Hans Op de Beeck
He is a contemporary artist whose pieces are among the new additions to the digital catalog.
The details
Users can view works by artists such as Ellen Shatberashvili and Hans Op de Beeck on compatible hardware like The Frame Pro, Micro RGB, and OLED TVs. The displays leverage 4K resolution and anti-reflective technology to minimize ambient glare when showing the art.
Timeline
October 20, 2026: Samsung announced the collection as Art Basel Paris began.
October 25, 2026: The Art Basel Paris exhibition concludes.
Industry Dynamics
The integration of institutional art collections into smart home hardware reflects a broader push by tech manufacturers to turn consumer screens into lifestyle and decor objects. By formalizing partnerships with events like the Samsung Art Store, companies are competing to redefine the living room beyond traditional media consumption.
Owners of compatible Samsung televisions can now access these specific contemporary works through their device interface without needing to visit the Grand Palais. This allows users to curate their home environment using digital versions of pieces currently on display in Paris.
The takeaway
Digital platforms are increasingly closing the gap between elite art fairs and the general public. Viewers should ensure their television firmware is updated to display these new pieces with maximum 4K clarity.
Further reading
Explore more digital creative trends in our Fine Art section.
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Do you prefer viewing contemporary art on a digital screen at home versus visiting a gallery?
