Virgin Group Seeks New Head of Yes Content Creator
Virgin Group opened applications on September 9, 2026, for a six-month paid partnership documenting its global travel properties.
Updated on Oct. 16, 2026 in Business Travel
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Virgin Group is searching for a Head of Yes, a content creator role that includes full travel expense coverage across its various hotels and cruises. The paid opportunity is available to legal residents of the United States and the United Kingdom who are at least 18 years old.
Why it matters
The company intends to leverage this role to bolster its brand identity by capturing authentic customer experiences at its properties. By commissioning a dedicated creator to document these adventures, Virgin aims to reach wider audiences through social media platforms.
The six-month program offers $100,000 to the US-based candidate and £75,000 to the UK-based hire. All travel expenses are covered by Virgin Group throughout the duration of the partnership.
The players
Virgin Group
Virgin Group is a British multinational venture capital conglomerate founded by Sir Richard Branson that maintains a diverse portfolio of travel, music, and health brands.
The details
Applicants are required to submit a video on Instagram, YouTube, or TikTok using the hashtag #HeadOfYes and tagging @Virgin to share a story about embracing risk or adventure. Finalists will be selected for a Brand Immersion Day before a winner is named.
Timeline
Applications for the Head of Yes program opened on September 9, 2026.
Applications for the program close on October 20, 2026, at 11:59 pm ET.
Virgin announces the successful candidate on November 30, 2026.
The Head of Yes program officially begins in January 2027.
Travel Outlook
This program reflects the transition from traditional, short-term advertising to long-form, influencer-driven brand storytelling. It positions the company within a competitive landscape where travel brands increasingly rely on authentic creator content to reach younger, digital-native demographics.
Aspiring creators should ensure their application videos are submitted by the October 20, 2026, deadline to remain eligible for consideration. Candidates must be prepared to document their travels across diverse Virgin properties should they be selected for the final stage.
The takeaway
This role highlights a shift toward brands treating content creators as core marketing assets rather than temporary contractors. Prospective applicants should focus on demonstrating personal risk-taking and authentic storytelling to align with the specific vision of the brand.
Further reading
For more context on how companies are engaging with travelers, visit Business Travel.
Source note: This article includes information reported by MoneyControl.
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