Applicant Tattooed Foot To Land Virgin Job
Bethany Blissett inked the word "YES" on her foot to improve her chances for Virgin's Head of Yes position.
Updated on Oct. 6, 2026 in Job Search
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Bethany Blissett, a 23-year-old social media executive from Kettering, has tattooed the word "YES" on her foot as part of her bid to secure a unique travel job with Virgin. The company is currently hiring a "Head of Yes" to embark on six months of travel and content creation.
Why it matters
Blissett took the dramatic step to boost her application after failing to secure the role during last year's search cycle. The creative campaign highlights the increasing pressure on candidates to stand out in a globalized talent pool for high-profile social media roles.
The Head of Yes position offers a compensation package of $100,000 or £75,000 for six months of work. The applicant, who hails from Kettering, currently commands an audience of 74,000 followers and 3.7 million likes on TikTok.
The players
Bethany Blissett
She is a 23-year-old social media executive and content creator based in Kettering.
Virgin
This is a multinational conglomerate currently hiring for a creative travel position.
The details
Blissett, who failed to win the role last year, launched a TikTok series documenting her efforts to accept new challenges, culminating in the permanent tattoo on her foot. Virgin has expanded its search criteria this year to include applicants from both the United Kingdom and the United States.
Timeline
October 20, 2026 is the deadline for applications for the Head of Yes role.
Market Landscape
The use of extreme social media stunts reflects a broader shift toward personality-driven hiring in the creator economy. This trend aligns with the rise of viral resume-building, where applicants leverage digital engagement metrics to differentiate themselves from the competitive global talent pool.
Interested applicants have until October 20 to submit their materials through the company's portal. The role requires the winner to travel for six months, which could necessitate significant adjustments to one's personal life and long-term residency plans.
The takeaway
Creative campaigns can help candidates gain visibility, but they often require extreme commitment to differentiate a profile in a global talent market. Applicants should weigh the long-term professional value of such roles against the temporary nature of contract travel positions.
Further reading
Learn more about the latest hiring strategies and trends in the Job Search section.
More information
Submit your application or review the full job requirements at the Virgin Head of Yes application portal.
Source note: This article includes information reported by Northants Telegraph.
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