Cordova Expands Luxury Brand Into Menswear Market
The luxury ski brand is moving beyond its women-only roots with a new collection of technical apparel and high-end knitwear.
Updated on Oct. 16, 2026 in Men’s Clothing
Live Poll
Would you consider purchasing luxury ski apparel from a brand primarily known for women's clothing?
Following a decade in business, the ski apparel brand Cordova has officially expanded into the menswear market. The new line features a variety of designs influenced by the brand's commitment to unique style over strictly tech-focused gear.
Why it matters
The founders launched the menswear division in response to years of sustained customer demand. They aim to fill a perceived gap in the market for ski apparel that prioritizes design variety over purely technical features.
The debut men's collection features nine silhouettes across 21 distinct styles, with pricing ranging from $160 to $1,980. Items include ski jackets and pants, with specific pieces like Italian wool jackets retailing for $1,350.
The players
Jane Seim
She co-founded the ski apparel brand Cordova in 2016.
Cody Seim
He co-founded the ski apparel brand Cordova in 2016.
The details
The new menswear collection features fabrics sourced from Europe and Japan, moving away from the purely tech-heavy aesthetic often found in contemporary ski gear. The line is currently available through online retailers and at select luxury boutiques in the French Alps, Courcelles, Aspen, and Japan.
Timeline
Cordova launched its women's brand in 2016.
The menswear collection officially launched in October 2026.
The brand will showcase the men's collection at the Paris market in January 2027.
Culture Shift
Cordova is capitalizing on a shift away from utilitarian, tech-heavy ski apparel toward more design-conscious, luxury aesthetics. This move aligns with broader industry trends favoring lifestyle-focused collections over the purely performance-based gear that has long dominated the sector.
Shoppers can now access the collection through online retailers like Browns Farfetch and Forward, in addition to select physical boutiques in regions like Aspen and the French Alps. Consumers should note the varied price points, with knitwear and outerwear options spanning from entry-level accessories to high-end wool pieces.
The takeaway
Cordova is attempting to carve out a niche by offering style-forward ski wear that contrasts with the industry's focus on technical performance metrics. Consumers interested in the brand's aesthetic should review the current silhouettes now available at high-end luxury retailers.
What happens next
The brand is scheduled to showcase the men's collection during the Paris market in January 2027.
Further reading
Discover the latest trends and essential pieces in the Men’s Clothing section.
Source note: This article includes information reported by WWD.
Live Poll
Would you consider purchasing luxury ski apparel from a brand primarily known for women's clothing?
