Oui Group Launches New Knitwear Brand 18Ply
The family-owned business is introducing a premium collection focused on fine cashmere yarns.
Updated on Oct. 15, 2026 in Needlework
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Munich-based Oui Gruppe GmbH & Co. KG has announced the creation of 18Ply, a new independent knitwear brand. The project serves as an expansion of the company’s long-standing focus on textile craftsmanship.
Why it matters
The launch honors the deep-rooted knitting DNA of the Oui Group family business by establishing a dedicated identity for its high-end knitwear. By operating with independent sales, the company aims to highlight its expertise in fine materials.
The debut collection features five thematic categories and utilizes fine cashmere yarns. Core items are priced between 199 and 399 euros, with select pieces reaching up to 650 euros.
The players
Oui Gruppe GmbH & Co. KG
This is a family-owned German apparel company based in Munich that specializes in knitwear.
The details
The new 18Ply collection includes five distinct categories: Soft Essentials, Soul and Surface, Crafted Colour, Heritage Code, and Colour in Motion. The brand will maintain its own unique identity separate from the parent company.
Timeline
October 13, 2026: Oui Group officially announced the 18Ply launch.
January 2027: Ordering window opens for the brand's inaugural collection.
Autumn/Winter 2027/28: The 18Ply brand officially enters the market.
Culture Shift
This move mirrors the luxury industry's pivot toward specialized, heritage-focused sub-brands. The launch follows a pattern where established fashion houses create independent labels to highlight specific manufacturing competencies.
Consumers can anticipate finding the 18Ply collection in major retail hubs including Düsseldorf, Hamburg, Vienna, Zurich, London, Paris, and Amsterdam. The pricing structure positions the line as a premium knitwear option for the upcoming winter seasons.
The takeaway
The development of 18Ply highlights how established manufacturers are increasingly leveraging their historical expertise to target niche luxury markets. Shoppers should look for the brand's debut in key European cities starting in late 2027.
What happens next
Orders for the 18Ply collection will officially open to retailers in January 2027, followed by the market launch for the Autumn/Winter 2027/28 season.
Further reading
Find more industry insights in the Needlework section.
Source note: This article includes information reported by FashionUnited.
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