Canal+ and DStv Launch Combined African Media Platform
The integrated advertising network now connects brands to 23.5 million households across 50 countries.
Updated on Oct. 16, 2026 in Advertising
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Canal+ Group and MultiChoice Group have launched a new combined advertising and media platform for African markets. The platform utilizes advanced advertising technology to reach viewers across 50 countries.
Why it matters
This integration aims to significantly expand audience reach and deliver greater value to advertisers. By combining resources, the companies seek to capitalize on the rapid growth of the digital advertising sector.
The unified network reaches 23.5 million households across 50 countries. Additionally, DStv Stream recorded 61 million viewing sessions during the preceding nine months.
The players
Canal+ Group
This French film and television studio is a major operator in the global media landscape.
MultiChoice Group
This South African company operates the DStv satellite television service across the continent.
The details
The platform integrates DStv Media Sales and Canal+ Advertising capabilities using technology from Magnite and Google Ad Manager. In Nigeria, where approximately 10 percent of subscribers already utilize connected devices among 170 million total connected devices, this move positions the companies to capture a growing digital audience.
Timeline
DStv Stream recorded 61 million viewing sessions over the preceding nine months.
The Africa Forward event was held in Lagos in October 2026.
New subscription packages and channels are scheduled to begin in November 2026.
Nigeria is projected to lead global digital advertising growth by 2029.
Market Landscape
The platform integration follows the pattern set by the 2029 projected lead for Nigeria in digital advertising growth to capture the increasing market share. This strategic alignment positions the combined business to lead the transition toward digital-first engagement in African markets.
Subscribers can expect to see new content offerings starting in November 2026 following the platform rollout. Advertisers targeting these regions will gain access to consolidated media tools that simplify reach across the 50-country network.
The takeaway
The merger underscores the massive shift toward digital-native viewing habits across the African continent. Viewers should prepare for a wider array of content options as the company rolls out new subscription packages in the coming months.
What happens next
New subscription packages and channels are scheduled to launch in November 2026.
Further reading
Learn more about the latest industry developments in Advertising.
Source note: This article includes information reported by Marketing Edge Magazine.
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