Azerbaijan Tourism Board Backs Filming of VIVANT Series
The Azerbaijani agency is supporting production for the second season of the popular Japanese television drama.
Updated on Oct. 16, 2026 in Asia
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The Azerbaijan Tourism Board is facilitating the production and post-production of the second season of the Japanese series VIVANT. This partnership follows a promotional campaign aimed at introducing Azerbaijan to international audiences.
Why it matters
The initiative seeks to capitalize on the success of the series to boost global interest in Azerbaijan. By leveraging the show's reach, the country aims to increase its visibility among Japanese and international travelers.
The first season of the drama attracted over 60 million viewers across Japan. The second season is set to be broadcast on Tokyo Broadcasting System Television and released on streaming platforms including U-NEXT, TVer, and Netflix.
The players
Azerbaijan Tourism Board
This government entity is responsible for promoting Azerbaijan as a premier travel destination to global markets.
Tokyo Broadcasting System Television
Commonly known as TBS, this major Japanese television network is a primary broadcaster and producer of popular dramas.
The details
The collaboration includes a variety of marketing assets such as behind-the-scenes footage, a dedicated website section, and a curated guidebook for viewers. Production crews utilized the board's support to film on location throughout Azerbaijan.
Timeline
Earlier this year, TBS filmed its World Heritage programme in Azerbaijan.
October 16, 2026, marks the publication date of the report.
Travel Outlook
This production partnership aligns with the global trend of tourism boards leveraging high-profile media to influence travel destinations. It reflects an industry-wide shift toward using streaming content to generate interest during both peak and shoulder seasons.
Travelers interested in the locations featured in the show should keep an eye on the dedicated guidebook being produced by the tourism board. These resources will provide essential logistical information for visiting the sites filmed in the series.
The takeaway
Using popular television dramas as a vehicle for destination marketing continues to be a powerful tool for attracting international interest. Fans can expect increased travel resources as the second season of VIVANT prepares for its global release.
Further reading
Learn more about the latest travel trends and regional developments in our Asia section.
Source note: This article includes information reported by Azertag.
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