Nano Interactive Deploys RTB Solution on Index Cloud
The integration moves data processing to the auction source to improve campaign performance and signal fidelity.
Updated on Oct. 15, 2026 in Advertising
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Nano Interactive has deployed its containerised real-time bidding (RTB) solution onto the Index Exchange Index Cloud infrastructure. This move enables audience matching directly at the origin of an impression, adhering to the IAB Tech Lab Agentic Real-Time Framework.
Why it matters
Traditional data enrichment often introduces latency by forcing signals to travel between separate enrichment and decisioning layers. Moving decision-making directly into the sell-side infrastructure increases signal accuracy and overall campaign effectiveness.
The solution processes data within 5 milliseconds of an impression while utilizing a container that houses data from nearly 100 million webpages. Early tests demonstrate a 30% increase in campaign click-through rates compared to previous methods.
The players
Nano Interactive
This company specializes in intent-based targeting and cookieless audience solutions for the digital advertising industry.
Index Exchange
This global advertising technology firm provides a supply-side platform that manages ad exchange infrastructure for publishers and agencies.
The details
The technology processes signals at the edge of the impression within the auction infrastructure, allowing agencies to define and activate audiences via the NanoQ platform. By performing audience matching at the source, the integration minimizes the time signals spend in transit.
Timeline
October 15, 2026: Nano Interactive launched the solution on Index Cloud.
Market Landscape
The integration follows the IAB Tech Lab Agentic Real-Time Framework, signaling a move toward edge-based processing in the programmatic advertising industry. This deployment positions Nano Interactive to compete more effectively in an ecosystem increasingly focused on low-latency, high-fidelity audience matching.
Advertisers and agencies can expect more precise audience targeting that operates with lower latency during programmatic auctions. This shift could lead to more efficient campaign spending as platforms leverage real-time data processing to improve ad relevance for the end consumer.
The takeaway
By moving decisioning closer to the impression, the industry is moving away from complex multi-layered data transfers. Firms that adopt edge-based auction processing are likely to see better performance metrics as programmatic standards continue to tighten.
Further reading
Learn more about evolving standards in the Advertising sector.
Source note: This article includes information reported by Exchangewire.
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