IDX to Appoint Adam Holloway Creative Chief in November
The veteran creative leader will join the firm to guide global strategy across its UK, US, and India operations.
Updated on Oct. 15, 2026 in People
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IDX has announced the appointment of Adam Holloway as its new Chief Creative Officer, effective in early November 2026. He will oversee creative strategy and talent development across the company's international hubs.
Why it matters
The hire aligns with the agency's broader strategy to bolster international expansion and meet rising client demand following a period of sustained growth.
Adam Holloway brings 11 years of experience from his previous role as Chief Creative Officer at Emperor. His new position at IDX will focus on integrating creative strategy across operational hubs in the UK, US, and India.
The players
Adam Holloway
He is an experienced creative executive who previously led creative strategy at Emperor for over a decade.
IDX
This is a global agency that operates in the UK, US, and India with a focus on strategic communications and production.
Clare Donald
She was recently appointed by the agency to serve as its Chief Production Officer.
Danny Russell
He is the company's newly appointed Chief Customer Officer.
Paul Knight
He currently serves as the Senior VP of Customer Success at the firm.
The details
Holloway is tasked with integrating creative thinking with production, strategy, and insight earlier in the client engagement process. This move follows a series of recent leadership appointments at IDX, including Clare Donald as Chief Production Officer and Danny Russell as Chief Customer Officer.
Timeline
Adam Holloway served for 11 years as Chief Creative Officer at Emperor.
Adam Holloway is scheduled to begin his new role at IDX in early November 2026.
Market Landscape
The agency's decision to hire Holloway to bridge creative with its new Data and Insights team follows the broader industry trend of shifting toward integrated creative and data service models. This move positions the firm to remain competitive against rivals prioritizing unified production and strategy.
Existing and prospective clients may see changes in how the agency approaches creative strategy and integrated production workflows. These leadership adjustments suggest the firm is prioritizing more cohesive service offerings across its global markets.
The takeaway
This executive hire signals a major shift in how the firm aims to balance its creative output with data-driven insights. It underscores the ongoing importance of merging leadership expertise with operational expansion to scale global services effectively.
Further reading
For more information on recent leadership shifts within the industry, visit our People section.
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