Sparteo Appointed Five Adtech Leaders
The advertising technology firm added five senior members to its Supply division to accelerate global market expansion.
Updated on Oct. 14, 2026 in Advertising
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Sparteo has appointed five executives to its Supply division to lead the international rollout of its technology suite. The new hires include leaders tasked with overseeing revenue strategy, publisher partnerships, and sales operations.
Why it matters
The appointments aim to support publishers who require independent partners to maximize net yields across competitive international markets. This hiring move positions the firm to scale its reach in regions including the US, UK, and APAC.
The firm reports its technology suite drives 30% to 80% in incremental revenue for publishers. New VP Seraphina Davey joins with 18 years of experience to lead the revenue strategy division.
The players
Seraphina Davey
She serves as the VP of Revenue Strategy and Operations and brings 18 years of industry experience to the role.
Pierre Orlac'h
He is a Partner and Chief Supply Officer at Sparteo who oversees the company's expanding supply division.
Agnès Fougères
She was appointed as the Global Director for Actirise Publisher Partnerships.
Inès Zavattoni
She serves as the new Head of Sales for the Meetscale platform.
Sparteo
The company is an advertising technology provider that offers tools like Actirise, FastCMP, and Viously to publishers.
The details
The team will report to Partner and Chief Supply Officer Pierre Orlac'h to structure sales enablement and partnership frameworks. They are tasked with deploying Sparteo’s proprietary tools, which include Actirise, FastCMP, Meetscale, and Viously, to publishers in markets such as Germany and the Netherlands.
Timeline
Sparteo announced the appointment of five adtech leaders on October 14, 2026.
Market Landscape
Sparteo's expansion into new global territories reflects the broader industry move toward independent solutions for publishers. This hiring surge positions the company to challenge established market players by scaling its reach in the US, Europe, and APAC.
Publishers currently using or considering Sparteo technology may see changes in how their sales enablement and partnership support are structured. These leadership shifts suggest a focus on faster service deployment across various regional markets.
The takeaway
Companies expanding their global footprint often prioritize specialized sales enablement to ensure technical tools translate into tangible yield. Publishers looking for increased revenue may benefit from tracking how these new partnerships impact platform accessibility.
Further reading
For more on industry shifts, visit the Advertising section.
Source note: This article includes information reported by Advanced-television.
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