BidSafe One and Screencore Formed Partnership
The companies have partnered to integrate privacy regulations into programmatic advertising infrastructure.
Updated on Oct. 14, 2026 in Advertising
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BidSafe One and Screencore announced a strategic partnership to enhance privacy standards within programmatic advertising workflows. The collaboration focuses on aligning global regulatory requirements with technical infrastructure across CTV, video, display, and mobile advertising platforms.
Why it matters
This partnership seeks to bridge the gap between complex privacy compliance and the automated, high-speed nature of programmatic advertising. By embedding privacy controls directly into technical workflows, the firms aim to establish a scalable model for ad tech operations.
Screencore currently operates as a registered vendor within the IAB Transparency and Consent Framework, supporting programmatic infrastructure across CTV, mobile, display, and video channels.
The players
BidSafe One
BidSafe One is an ad tech firm specializing in privacy compliance and regulatory implementation.
Screencore
Screencore is a provider of programmatic advertising infrastructure for CTV, video, display, and mobile media.
The details
BidSafe One will lead the effort by conducting privacy audits, data mapping, and implementing consent mechanisms directly into Screencore systems. This integration centers on managing data flows and consent signals to ensure that regulatory privacy expectations are met throughout the programmatic advertising life cycle.
Timeline
The partnership was formally announced on October 14, 2026.
Market Landscape
This move reflects a broader industry push toward integrating automated privacy compliance into existing digital ad pipelines. It positions the companies to better compete in a market increasingly defined by stringent data regulations and consumer consent requirements.
For advertisers and publishers, this partnership suggests a potential shift toward more automated and standardized privacy handling in ad delivery. Customers of these platforms can expect improved technical management of consent signals within their existing ad-buying workflows.
The takeaway
Integrating privacy audits into programmatic workflows is becoming a baseline requirement for maintaining trust in global ad tech. Companies that successfully automate these controls may gain a competitive advantage in navigating complex data regulations.
Further reading
For more on industry compliance trends, visit the Advertising section.
Source note: This article includes information reported by Exchangewire.
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