Hazera Presented New Fruit Varieties in Madrid
The company showcased its latest tomato and mini seedless watermelon portfolios at the recent Fruit Attraction event.
Updated on Oct. 14, 2026 in Vegetarian
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Hazera introduced a range of new tomato and mini seedless watermelon varieties during the Fruit Attraction 2026 expo held in Madrid, Spain. The company highlighted new portfolio additions like the Exotica mini seedless watermelon.
Why it matters
Hazera aims to balance production efficiency with product quality by developing varieties that reduce labor and waste. Their approach focuses on extending shelf life and incorporating disease resistance into new crop developments.
The new Exotica mini seedless watermelon variety ranges in weight from 1.8 to 2.7 kg. The company also announced resistance traits against tomato brown rugose fruit virus and powdery mildew.
The players
Hazera
Hazera is an international seed company that specializes in breeding, producing, and marketing vegetable varieties.
The details
The new tomato portfolio features varieties including Draconor, HA48294, Montezzori, Summer Soul, Summer Cool, Tentadero, Soldragon, Goutine, and Nemeton. Hazera utilizes a Fresh Chain approach to integrate genetic research with feedback from growers and retailers.
Timeline
The Fruit Attraction 2026 event took place in Madrid in October 2026.
Hazera is scheduled to exhibit at Fruit Logistica in Berlin from February 3-5, 2027.
Culture Shift
This move highlights the ongoing evolution toward precision agriculture where crop genetics are tailored to meet specific labor-saving and sustainability goals. It reflects a wider shift in the industry away from generic crop development toward specialized produce designed for specific supply chain needs.
These new variety developments often translate to produce with longer shelf life and improved consistency for home consumers. Retailers adopting these genetics may see reduced waste and more stable year-round availability for these fruits.
The takeaway
Selecting produce with improved genetic resistance can lead to less food waste and more reliable quality in the kitchen. Consumers should look for specialized produce varieties that are specifically bred for improved durability and flavor.
What happens next
Hazera will exhibit its updated portfolio at Fruit Logistica in Berlin, which is scheduled for February 3-5, 2027.
Further reading
For more information on current agricultural trends and plant-based food developments, visit the Vegetarian section.
Source note: This article includes information reported by Freshplaza.
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Do you trust that new seed breeding technologies result in better quality produce for your household?
