Axalta Named Redefined Global Automotive Color of the Year
The deep ruby-red finish was unveiled as the featured automotive coating for the 2027 model year.
Updated on Oct. 14, 2026 in Car Culture
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Axalta Coating Systems has announced its 2027 Global Automotive Color of the Year, selecting a deep ruby-red finish titled Redefined. The company unveiled the new coating at the Automechanika event in Frankfurt.
Why it matters
This selection targets a growing market of consumers looking for expressive and highly personalized vehicle finishes. The move reflects evolving design trends in the automotive industry that emphasize unique aesthetic appeal.
The Redefined finish utilizes advanced pigments and effect technologies to create a jewel-like appearance. The announcement marks the 13th year of the company's global automotive color series.
The players
Axalta Coating Systems
Axalta is a global manufacturer that supplies specialized coatings for commercial vehicles, light vehicles, industrial uses, and refinish applications.
The details
The development of Redefined involved integrating consumer insights with design trends to produce a color that reflects light for a distinctive look. Axalta manufactures this coating for light and commercial vehicles, along with industrial applications.
Timeline
2027: Redefined serves as the Global Automotive Color of the Year.
Roadmap
The announcement of Redefined marks the 13th installment in an annual series that began with the 2014 Radiant Red Global Automotive Color of the Year. This trend highlights the increasing focus on customization as manufacturers compete to offer more expressive and personalized options for car buyers.
Drivers can expect to see this ruby-red finish appearing as a high-end option on new vehicle models throughout the 2027 production cycle. The coating is designed to offer a unique visual aesthetic for those seeking to personalize the exterior of their light or commercial vehicles.
The takeaway
The move toward specialized, jewel-toned coatings shows that automotive manufacturers are prioritizing aesthetic differentiation to appeal to modern car owners. Buyers interested in unique vehicle customization should look for this finish as it begins to appear in new vehicle catalogs.
Further reading
For more trends in vehicle aesthetics and design, visit Car Culture.
Source note: This article includes information reported by ETAuto.
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