BYD and Denza Will Exhibit at 2026 Paris Motor Show
The brands will showcase new plug-in hybrid and electric vehicle technology during the week-long event in Paris.
Updated on Oct. 5, 2026 in Electric Vehicles
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BYD and its premium brand Denza will exhibit their latest vehicle lineups and technologies at the 2026 Paris Motor Show, taking place at the Paris Expo Porte de Versailles. The event will feature a global premiere during a press conference on October 12, 2026.
Why it matters
This exhibition highlights the global expansion of the Chinese automaker as it demonstrates its latest advancements in electric and plug-in hybrid technology to an international audience. The move follows strong regional growth, including an 80 percent registration increase in the United Kingdom as of September 2026.
The Denza BAO 5 features a 31.8kWh battery, while the Denza Z utilizes a high-output three-motor electric architecture. These models will join the broader BYD exhibition in halls 5.3 and 6.
The players
BYD
BYD is a major Chinese manufacturer that produces both all-electric and plug-in hybrid vehicles for the global market.
Denza
Denza is a premium automotive brand that operates as a joint venture, focusing on high-performance electric and hybrid luxury models.
The details
BYD will showcase its Super Hybrid line-up including the ATTO 2 DM-i and SEALION 5 DM-i, alongside all-electric offerings like the SEAL saloon and SEALION 7 SUV. Denza will display its flagship Z9GT, D9, and BAO 5 models, emphasizing the use of DMO Dual Mode Off-road technology for improved capabilities.
Timeline
September 2026: BYD achieved an 80 percent registration increase in the UK.
October 12, 2026: BYD will host a press conference to reveal a world premiere.
October 12-18, 2026: Denza will exhibit at the Paris Expo Porte de Versailles.
Roadmap
This presence at the 2026 Paris Motor Show signals a strategic push by the brand to secure a larger market share in the European automotive sector. The expansion follows the manufacturer's rapid growth in the UK, positioning its plug-in hybrid technology as a primary competitor to legacy European brands.
Drivers can expect increased availability and local market presence as the manufacturer expands its global footprint. The introduction of these specific plug-in and electric models aims to provide more diversified options for consumers looking for alternative powertrain technology.
The takeaway
The brand's presence in Paris underscores the accelerating competition between international electric vehicle manufacturers and established regional automakers. Consumers should watch for these new models to enter the market as the company builds on its recent success in global registration figures.
Further reading
Learn more about industry shifts in the Electric Vehicles section.
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Would a wider selection of affordable Chinese electric vehicles make you consider buying one?
