Streaming Platforms Have Adopted Broadcaster Content
New Glance data shows major streaming services increasingly licensing traditional content to bolster shrinking libraries.
Updated on Oct. 13, 2026 in Television
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Streaming giants have pivoted to licensing programs from traditional broadcasters to offset a contraction in new content production. Glance reported that new linear series launches fell by 12% across 48 global markets between January and September 2026.
Why it matters
The shift highlights a strategic move to fill library gaps as production pipelines tighten. Platforms are increasingly prioritizing established franchises and live events to secure viewer retention over high-cost original content.
Netflix saw its French catalogue hours grow 61% following integration of TF1+ content, while Disney+ new content volume dropped 41%. Subscription streaming ad revenue in France surged to €200 million by 2025, up from €23 million in 2023.
The players
Glance
This media research firm specializes in tracking global television and streaming audience data.
Netflix
A global subscription streaming service that produces and licenses television series and films.
Disney+
A major streaming platform owned by The Walt Disney Company that focuses on family and franchise content.
The details
Platforms are filling gaps by integrating established broadcaster programming, such as Prime Video’s 49% expansion via M6+ and france.tv. In Spain, returning seasons accounted for 58% of Netflix top-10 viewing, confirming that legacy content and familiar franchises drive more reliable audience engagement than new series launches.
Timeline
2023 served as the baseline for advertising revenue and viewership metrics.
January 2024 marked the initial U.S. streaming viewership share measurement at 36%.
January through September 2026 saw a 12% decline in new linear series launches.
October 2026 was when Glance presented these findings at MIPCOM.
Industry Dynamics
This pivot reflects a broader retreat from the aggressive, high-volume production models that characterized the early streaming wars. By embracing collaboration with traditional broadcasters, services are prioritizing library stability and cost-efficiency over rapid original content expansion.
Viewers will find a shifting mix of content on their favorite platforms as services merge library archives with original programming. Subscribers may notice fewer new original series releases but gain access to larger back-catalogs of established broadcast television shows.
The takeaway
The era of unchecked volume in streaming content is shifting toward a more measured approach centered on established intellectual property. Viewers should expect platforms to balance new releases with a heavier reliance on legacy programming licensed from broadcast partners.
Further reading
Explore more industry trends on the Television section page.
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