GlobalCom and Branding Records Formed Partnership
The strategic cooperation integrates cross-border branding expertise with a global public relations network.
Updated on Oct. 13, 2026 in Advertising
Live Poll
Do you trust that partnerships between small firms and global corporations ultimately benefit your own consumer choices?
GlobalCom PR Network and Branding Records have entered into a strategic cooperation to combine their respective capabilities. This partnership merges GlobalCom's extensive international PR infrastructure with Branding Records' specialized expertise in market-entry and digital communications.
Why it matters
The collaboration directly addresses the rising demand for comprehensive communications strategies that require both global market-entry planning and localized operational execution. By unifying these resources, the firms aim to offer clients seamless support across international borders.
GlobalCom PR Network operates across more than 100 countries with hubs in Beijing and Shanghai, while Branding Records maintains teams in Hong Kong, Shanghai, and a business hub in Milan. The collaboration leverages Giuliana Zagarella's 30 years of experience in the sector.
The players
GlobalCom PR Network
This international organization manages a network of communications agencies and PR experts across more than 100 countries.
Branding Records
Founded by Jacopo Pesavento, this firm specializes in cross-border branding, digital communications, and market-entry strategies.
Jacopo Pesavento
He is the founder of Branding Records, which he established in 2013 to focus on international business development.
Giuliana Zagarella
She is an industry veteran with 30 years of professional experience in digital communications, marketing, and business development.
Omar Paccagnella
He serves as the lead for the Branding Records operational team based in Shanghai.
The details
Branding Records will now utilize GlobalCom's local teams throughout Europe and other international markets, while GlobalCom gains access to Branding Records' digital and cross-border branding capabilities. Omar Paccagnella will lead the operational team for Branding Records in Shanghai to facilitate these efforts.
Timeline
Jacopo Pesavento founded Branding Records in 2013.
The partnership was announced on October 13, 2026.
Market Landscape
This move follows the industry trend toward integrated cross-border market entry strategies, where niche firms align with expansive global networks to offer turnkey solutions. It positions both entities to better compete against large-scale multinational agencies by bridging the gap between local execution and global strategy.
Clients seeking to enter new international markets may see more cohesive service offerings that reduce the need for fragmented local consultants. Businesses should expect potential changes to how global PR campaigns are managed through these newly integrated communication channels.
The takeaway
This partnership underscores the necessity for modern communications firms to offer both deep local expertise and a broad international footprint. Companies looking to expand should prioritize partners who demonstrate integrated, cross-border operational capabilities.
Further reading
For more on industry shifts and agency consolidations, visit our Advertising section.
Source note: This article includes information reported by Greatreporter -.
Live Poll
Do you trust that partnerships between small firms and global corporations ultimately benefit your own consumer choices?
