First Table Launched International Brand Campaign
The restaurant booking platform has initiated a global marketing push to increase brand recognition across its key markets.
Updated on Oct. 13, 2026 in Advertising
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First Table has launched a new international brand campaign, "There is a first for everything," to accelerate its growth across four countries. The campaign features extensive out-of-home advertising, including station takeovers in London and billboard placements in Auckland.
Why it matters
The company is seeking to align its brand awareness with its established service footprint. By investing in integrated media channels, the platform aims to strengthen its market position in the more than 65 cities where it currently operates.
First Table offers a 50% discount on food bills and currently operates in more than 65 cities across New Zealand, Australia, the UK, and Ireland. Thompson Spencer, the agency leading the campaign, has managed projects across 75 countries.
The players
First Table
This restaurant booking platform provides customers with 50% off their food bills at participating dining establishments.
Thompson Spencer
This agency provides integrated creative and media services for global marketing campaigns.
Alex Cappy
She serves as the Chief Executive Officer of First Table.
The details
The campaign, led by Thompson Spencer, utilizes a mix of station takeovers, billboards, streaming services, podcasts, social media, and influencer channels. The strategy is designed to make the brand name as recognizable as the dining service itself.
Timeline
First Table was founded in Queenstown in 2014.
Alex Cappy was appointed CEO in 2026.
London station takeovers began on 5 October 2026.
Market Landscape
This campaign follows the broader industry trend of brands consolidating their creative and media strategy under a single agency partner to maximize growth. By leveraging multi-channel reach, the company is positioning itself to compete more aggressively for market share in the global dining sector.
Consumers in the UK and New Zealand may see increased visibility of the platform through new billboard and transit advertisements. The campaign aims to expand the brand's reach, potentially increasing the availability and usage of the 50% discount offered on food bills.
The takeaway
Marketing campaigns that integrate multiple media formats often help companies transition from niche services to recognized household names. Readers can expect to see increased brand presence as the company attempts to unify its international identity.
Further reading
Learn more about evolving marketing strategies in the global Advertising sector.
Source note: This article includes information reported by Mumbrella.
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