BM&A Formed Partnership With EHL Hospitality School
The audit firm will train 400 professionals on service excellence standards over a three-year collaboration.
Updated on Oct. 13, 2026 in Hospitality
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Advisory and audit group BM&A has launched a three-year partnership with the EHL Hospitality Business School. The initiative aims to integrate hospitality service excellence principles into the firm's professional advisory operations.
Why it matters
The firm seeks to combine its existing technical expertise and technology with a structured service excellence discipline. This strategy is designed to create a unified framework for client engagement across all international hubs.
The program involves 400 BM&A professionals across 9 global hubs. The partnership is scheduled to span a three-year period, with initial training taking place at the EHL campus in Lausanne.
The players
BM&A
BM&A is an advisory and audit group that operates 9 hubs across France and other countries.
EHL Hospitality Business School
EHL Hospitality Business School is an institution with 130 years of history that hosts over 4,000 students.
The details
The program adapts hospitality industry behaviors and methods to the audit and advisory profession. These sessions will focus on refining methods and measurement approaches before the training is rolled out to the entire group in France and abroad.
Timeline
October 13, 2026: BM&A officially announced the three-year partnership.
Three-year period: The program duration and timeline for gradual deployment.
Market Landscape
The firm is following a broader market trend where professional services adopt hospitality-sector service standards to improve client retention. This strategy differentiates BM&A in a competitive advisory market by prioritizing the human element of service delivery alongside technical audits.
The average client may experience more standardized and hospitality-focused communication during audit or advisory engagements. These operational changes are intended to improve the consistency and quality of service delivery provided by the firm's professionals.
The takeaway
Adopting specialized service training from non-related industries can help firms standardize their client experience across international borders. Companies implementing such frameworks often focus on measurable progress indicators to ensure service changes result in tangible client value.
Further reading
Learn more about industry shifts in Hospitality.
Source note: This article includes information reported by The Manila times.
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