BIGO Ads Has Joined Google AdMob Platform
The advertising platform integration allows developers to leverage in-app bidding for higher revenue.
Updated on Oct. 13, 2026 in Advertising
Live Poll
Do you trust that increased ad bidding integration in apps will maintain a good user experience?
BIGO Ads has officially joined the Google AdMob mediation platform to provide developers with expanded monetization tools. The partnership enables publishers to access the BIGO Ads SDK to optimize their ad revenue through in-app bidding.
Why it matters
This integration enables advertisers to scale user growth by accessing a wider pool of premium traffic across a global network. By incorporating BIGO Ads into the Google AdMob ecosystem, developers can utilize diverse formats to improve their financial performance.
The BIGO Ads SDK is currently integrated into over 55,000 apps worldwide. Following the integration, the app Talkie reported a 2x increase in its average revenue per user (ARPU).
The players
BIGO Ads
BIGO Ads is an advertising platform operating under the parent company JOYY Inc.
Google AdMob
Google AdMob is a mobile advertising platform used by app developers to monetize their mobile applications.
Talkie
Talkie is a digital application that has utilized BIGO Ads to improve its revenue metrics.
JOYY Inc.
JOYY Inc. is a global technology company that owns and operates BIGO Ads.
The details
Developers can now access the SDK via Google AdMob mediation to deploy various ad formats, including native, rewarded, banner, interstitial, and app open ads. This system allows publishers to utilize in-app bidding to effectively increase their effective cost per mille (eCPM).
Timeline
October 13, 2026: BIGO Ads announced the integration with Google AdMob.
Market Landscape
This integration follows a pattern set by other advertising partners joining the Google AdMob mediation platform. It positions BIGO Ads to better compete for developer spend by streamlining access to the dominant mobile ad monetization infrastructure.
App developers can now expect streamlined access to additional monetization formats and improved bidding efficiency within their existing AdMob workflows. These changes may lead to higher ad revenue for publishers who integrate the SDK into their current application stacks.
The takeaway
The move demonstrates the increasing importance of cross-platform SDK mediation for maximizing publisher revenue. Developers looking to boost their ARPU should evaluate whether adding the BIGO Ads SDK aligns with their current monetization strategy and user experience goals.
Further reading
For more context on digital marketing shifts, visit the Advertising section.
Live Poll
Do you trust that increased ad bidding integration in apps will maintain a good user experience?
