Viooh and TuMedio Formed Programmatic Ad Partnership
The collaboration provides advertisers access to over 500 digital screens across Spain and Portugal.
Updated on Oct. 5, 2026 in Advertising
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Viooh and TuMedio have launched a programmatic advertising partnership to connect media buyers with premium out-of-home inventory. The deal grants access to a digital network spanning more than 75 cities across Spain and Portugal.
Why it matters
The partnership aims to scale programmatic access to high-traffic locations, including fueling stations, parking garages, and airports. This integration simplifies how media buyers secure placements on major digital screen networks.
The integrated network includes more than 500 digital screens that generate 320 million monthly impressions across 75 cities. These sites are situated in key hubs such as Madrid, Barcelona, Lisbon, and Porto.
The players
Viooh
Viooh is a global digital out-of-home supply-side platform that facilitates automated advertising transactions.
TuMedio
TuMedio is an outdoor advertising company that manages digital screen networks in Spain and Portugal.
The details
Viooh has integrated its supply-side platform directly into the TuMedio outdoor advertising network to automate inventory purchasing. This move enables brands to execute programmatic campaigns across high-visibility infrastructure like airports and transit-related facilities.
Timeline
The partnership between Viooh and TuMedio was announced on October 5, 2026.
Market Landscape
This deal follows the broader industry trend of transitioning legacy outdoor advertising assets into programmatic ecosystems to improve campaign efficiency. By aligning their supply-side capabilities with established networks, both companies are strengthening their footprint against fragmented regional advertising competitors.
For businesses and brands, this integration means easier access to premium advertising space in high-traffic areas like airports and fuel stations. Advertisers can now manage digital campaigns more efficiently without needing to negotiate individual site placements.
The takeaway
The move underscores how automated technology is becoming the standard for managing physical media assets. Companies that prioritize programmatic integration gain a competitive edge by offering media buyers seamless access to diverse, high-traffic consumer environments.
Further reading
Learn more about the latest trends in the Advertising sector.
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