Video Elephant Expanded Digital Content Distribution
The syndication firm has grown its reach to 200,000 digital screens while managing 12 FAST channels for publishers.
Updated on Oct. 12, 2026 in Media
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Video Elephant has expanded its digital video syndication services, managing 12 FAST channels and a library of over 6 million clips. The firm now distributes content to approximately 200,000 digital screens across the United States.
Why it matters
Publishers are increasingly seeking new revenue streams and audiences by moving beyond mobile and social media. FAST channels offer longer viewer dwell times and larger screens compared to traditional web video formats.
Video Elephant maintains a library of over 6 million videos across 16 languages. FAST channel operators typically require a 20% monthly content refresh rate to maintain viewership.
The players
Video Elephant
This syndication firm manages digital video archives and distribution for publishers on streaming channels and physical screens.
Johnny O'Neill
He is a key executive who joined the organization in 2013 to help oversee its expansion in the media syndication market.
The Guardian
This major news organization has diversified its distribution by launching its own FAST channel.
Washington Post
This media outlet has adopted FAST channel distribution to reach audiences on connected television platforms.
New York Post
The newspaper expanded its digital footprint by launching a dedicated FAST channel in 2026.
The details
Publishers license their archives to aggregators to feed content into streaming platforms or physical public spaces connected to the internet. High viewer engagement is supported by an average dwell time of 45-50 minutes on these channels.
Timeline
Video Elephant was founded in 2012.
Johnny O'Neill joined the firm in 2013.
The New York Post launched a FAST channel in 2026.
Market Landscape
This move reflects the industry-wide shift of digital publishers toward video podcasting and FAST channel distribution. The expansion positions syndication firms to capitalize on the increasing competition for viewer attention on connected TV and public display screens.
Consumers can expect to see more publisher-produced video content appearing on screens in public locations and on free ad-supported streaming platforms. These channels offer viewers longer-form content compared to typical short clips found on mobile social media apps.
The takeaway
Publishers are successfully extending their brand reach by repurposing digital archives for the growing FAST television market. Readers looking for high-quality news content may find more viewing options available on their smart TVs and public digital displays.
Further reading
For more on the changing distribution strategies of news organizations, read our latest analysis in Media.
More information
View the latest information regarding content licensing and channel management on the Video Elephant official website.
Source note: This article includes information reported by Press Gazette.
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