Samsung TV Plus Expanded Content Through ITV Studios Deal
The streaming service has integrated a portfolio of entertainment channels via a partnership with ITV Studios' Zoo 55.
Updated on Oct. 9, 2026 in Television
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Samsung TV Plus has expanded its EMEA streaming service by incorporating a portfolio of entertainment channels from ITV Studios unit Zoo 55. This move introduces new content and increases the availability of existing programming across the platform.
Why it matters
Samsung aims to build a differentiated, premium streaming service that can compete at scale. The company is actively broadening its public service broadcaster offerings ahead of the upcoming MIPCOM event.
The platform has added The Voice Global, which features episodes of The Voice US, alongside existing hits like The Graham Norton Show, Hell's Kitchen, and Come Dine With Me.
The players
Samsung TV Plus
This is a free, ad-supported streaming service integrated into Samsung smart televisions.
ITV Studios
It is a major international television production and distribution company based in the United Kingdom.
Zoo 55
This is a specialized content division operating under the ITV Studios umbrella.
The details
The expansion includes bringing River Monsters to audiences in France by October 2026, building on its current availability in Germany, Scandinavia, and the UK. Additionally, the service will launch VICE and VICE: Dark Side Of in the UK market by October 2026.
Timeline
River Monsters launches in France in October 2026.
VICE and VICE: Dark Side Of launch in the UK in October 2026.
Industry Dynamics
The move reflects a broader trend of hardware manufacturers aggressively securing high-demand library content to differentiate their streaming platforms. This competition intensifies the ongoing battle for consumer attention against traditional broadcasters and established streaming giants.
Users of the subscription-free service will gain access to new, exclusive entertainment channels without additional fees. The availability of specific programs like River Monsters and the VICE portfolio will vary based on the viewer's region.
The takeaway
Consumers can expect a more robust selection of free-to-stream programming as device manufacturers pivot toward premium content partnerships. Keep an eye on platform updates in October 2026 to see the rollout of the newly acquired VICE and River Monsters channels.
Further reading
For more on the changing landscape of streaming content, visit our Television section.
Source note: This article includes information reported by Advanced-television.
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