Banijay Kids & Family Expanded Digital Distribution
The company secured new streaming rights and added multiple channels to its global YouTube network.
Updated on Oct. 8, 2026 in Children’s Music
Banijay Kids & Family has finalized new digital distribution agreements covering AVoD and SVoD platforms. These deals include the acquisition of rights for Olobob Top and the integration of several third-party channels into its network.
Why it matters
This expansion broadens the company's content library across YouTube, FAST, and Amazon platforms. By integrating external channels, the firm strengthens its digital footprint in the competitive children's and entertainment media sector.
The firm expanded its reach by incorporating the Olobob Top YouTube channel into its CMS network and securing AVoD and SVoD rights. It also added TheSoul Group content and non-exclusive rights for Murder by Gaslight to its platform offerings.
The players
Banijay Kids & Family
This division of Banijay Entertainment specializes in the development and distribution of children's and family-oriented media properties.
TheSoul Group
This digital media company produces and distributes a wide range of short-form entertainment and lifestyle content for global audiences.
Lighthouse Studios
This animation studio is known for producing high-quality content and is the creator of the Murder by Gaslight series.
The details
The distribution strategy spans multiple digital formats, including Amazon and FAST channels. Additionally, the company is preparing to diversify its catalog with the upcoming release of the adult mockumentary series Belzebubs.
Timeline
Banijay Kids & Family announced the new digital distribution agreements on October 8, 2026.
Industry Dynamics
This move follows the broader industry pattern of production entities consolidating digital distribution rights to maximize content reach. It highlights the shift toward multi-platform strategies that leverage YouTube, FAST, and SVoD services to capture fragmented audiences.
Viewers can expect to find more content from series like Olobob Top and Again! Again! appearing on their preferred streaming services. The integration of these channels into a larger network simplifies discovery and expands the range of available programming.
The takeaway
The continued expansion of digital distribution networks reflects the increasing value of aggregated libraries in the streaming age. Media consumers should expect more content to shift toward unified, algorithm-driven hubs as companies prioritize platform-wide reach.
Further reading
For more on the current state of digital content strategies, browse the Children’s Music section.
