Sadako Nendoroid Will Return in March 2027
The popular horror figure will see a global rerelease after becoming difficult to find for collectors.
Updated on Oct. 9, 2026 in Horror
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Good Smile Company will rerelease the Sadako Nendoroid figure in Japan in March 2027, followed by a United States release in Q2 2027. This return follows the original July 2023 debut that led to high secondary market prices.
Why it matters
The rerelease offers fans a chance to purchase the collectible at retail pricing after the original version became scarce and expensive. Simultaneously, Bandai Namco has expanded the availability of the character through a new figure in its Grandista prize line.
The Nendoroid costs 7,800 yen in Japan and $54.99 in the U.S. market. The set includes two face plates, a well, a VHS tape, and a TV sheet allowing for iconic posing.
The players
Good Smile Company
This Japanese manufacturer is widely known for producing high-quality hobby products, including the popular Nendoroid line of stylized figures.
Bandai Namco
This multinational entertainment company operates extensive arcade facilities and develops video games and character-based merchandise.
The details
The figure features swappable hair parts that can either cover the face or show a portion of it. Owners can utilize the included TV sheet to replicate the character crawling from a monitor, while the Bandai Namco Grandista figure remains available through Japanese arcade crane games.
Timeline
The original Sadako Nendoroid debuted in July 2023.
The Sadako Nendoroid releases in Japan in March 2027.
The Sadako Nendoroid launches in the US in Q2 2027.
Industry Dynamics
This release reflects the broader entertainment industry trend of managing high-demand collector assets through strategic manufacturing runs. As physical character merchandise remains a significant revenue driver, companies continue to balance limited edition scarcity with the need for broad market accessibility.
Collectors can anticipate purchasing the figure through standard retail channels rather than paying inflated secondary market prices. International fans should monitor Q2 2027 updates for specific pre-order dates in the United States.
The takeaway
Collectors should track official pre-order windows to avoid missing out on this limited production run. Securing items early is often the best strategy to ensure retail pricing for highly sought-after horror merchandise.
Further reading
Explore more collector news and product announcements in the Horror section.
Source note: This article includes information reported by Siliconera.
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Do you plan to purchase the rereleased Sadako Nendoroid figure when it becomes available?
