We Love Conifers Launched Ibiza-Themed Garden Campaign
The campaign promotes the use of conifers in modern, contemporary landscape designs for home gardeners.
Updated on Oct. 8, 2026 in Landscaping
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We Love Conifers has unveiled a new Ibiza-themed gardening initiative to showcase the versatility of evergreen shrubs in contemporary styles. The program follows a previous campaign focused on Tuscan aesthetics and emphasizes the integration of conifers with ornamental grasses.
Why it matters
The initiative aims to shift public perception by demonstrating that conifers are suitable for modern, trendy garden designs rather than just traditional layouts. It provides retailers with ready-to-use content to help consumers adopt these styles for home recreation.
The campaign focuses on a 3 x 2 metre sample display utilizing white gravel and stones. It features a curated plant list including Pinus mugo, Taxus baccata, Thuja plicata Whipcord, and Juniperus procumbens Nana.
The players
We Love Conifers
This organization promotes the use of coniferous plants through seasonal marketing campaigns and educational content for retailers.
The details
The Ibiza-themed style incorporates white decorative elements to create a contemporary look, pairing evergreen foundation plants with companion species such as lavender, Gaura, and Nepeta. Retailers receive inspirational imagery and a flexible recipe system that allows them to substitute specific plants based on local inventory.
Timeline
The Ibiza-themed campaign launched for the Autumn 2026 season.
Culture Shift
The campaign aligns with the contemporary minimalist landscaping movement by repositioning traditional evergreen plants as essential components of modern, clean-lined residential outdoor spaces. This reflects a broader trend of integrating classic botanical species into current design aesthetics.
Homeowners can visit participating garden centers to replicate the Ibiza look using the provided plant recipes and stone-based layout techniques. The modular design approach allows for easy adaptation to smaller garden spaces depending on local plant availability.
The takeaway
Using conifers in modern layouts can provide year-round structure and texture to your outdoor space. Homeowners looking to refresh their gardens should focus on the contrast between evergreen foundation plants and ornamental grasses for a balanced, contemporary finish.
Further reading
Learn more about evolving design trends by visiting the Landscaping section.
Source note: This article includes information reported by Floraldaily.
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