Maybelline Launched Together We're Brave Initiative
The global cosmetic brand expanded its mental health support efforts to reach more caregivers and individuals.
Updated on Oct. 8, 2026 in Mental Health
Live Poll
Should private companies play a larger role in providing mental health resources to the public?
Maybelline New York has launched the Together We're Brave campaign to further support individuals and those providing assistance to people with mental health challenges. This initiative serves as an extension of the broader Brave Together program, which has offered free one-on-one support since its inception.
Why it matters
The initiative aims to provide vital awareness and encouragement for the support systems surrounding those facing mental health struggles. By spotlighting personal stories, the campaign seeks to normalize the process of seeking help for both individuals and their loved ones.
The Brave Together program has provided free one-on-one support to more than four million people since 2020. This work is supported by partnerships with more than 45 nonprofit organizations worldwide.
The players
Maybelline New York
This global cosmetic brand is a subsidiary of L'Oreal and has increasingly focused its social impact efforts on mental health awareness.
National Alliance on Mental Illness
This is the largest grassroots mental health organization in the United States dedicated to building better lives for those affected by mental illness.
The details
The new campaign features stories of mothers, daughters, and friends to encourage users to seek assistance. Through the brand's partnership with the National Alliance on Mental Illness, the program also facilitates expanded mental health outreach within the United States.
Timeline
The Brave Together program originally launched in 2020.
The Together We're Brave campaign launched on October 8, 2026.
The campaign coincides with World Mental Health Day on October 10, 2026.
The Big Picture
The initiative follows a pattern set by the Mental Health Parity and Addiction Equity Act in normalizing the integration of mental health resources into standard public and corporate wellness frameworks.
Individuals and caregivers can access free support resources directly through the brand's digital portal. The program provides a low-barrier entry point for those seeking mental health encouragement or information on professional assistance.
The takeaway
Corporate-led mental health initiatives can serve as accessible gateways to professional support for millions of people worldwide. Utilizing resources from established nonprofit partners can help bridge the gap between initial concern and the decision to seek clinical help.
Further reading
Learn more about ongoing global efforts in Mental Health.
More information
Visit the access free mental health resources page to utilize the tools offered by the program.
Live Poll
Should private companies play a larger role in providing mental health resources to the public?
