Lancôme Launched Mental Health Awareness Campaign
The beauty brand initiated a new program focused on reducing stigma and providing support for mental well-being.
Updated on Oct. 7, 2026 in Mental Health
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In conjunction with World Mental Health Day, Lancôme has launched a global campaign designed to address the stigma surrounding anxiety, depression, and mental illness. The initiative includes the release of new research and provides free educational resources to help individuals recognize early signs of mental health struggles.
Why it matters
The campaign aims to foster open conversations about mental health, as research indicates many women struggle to discuss their feelings due to concerns about vulnerability or burdening others. By providing accessible tools, the company seeks to improve how individuals identify and manage their mental well-being.
A survey conducted with Ipsos found that 80% of women hide their true feelings, a 4-point increase from the prior year. Additionally, 60% of respondents report that mental health is a more difficult topic to discuss than fertility or menopause.
The players
Demi Moore
She is an actress and brand ambassador participating in the mental health awareness campaign.
Christy Turlington
She is a model and humanitarian acting as a brand ambassador for this initiative.
Zoë Saldaña
She is an actress serving as a brand ambassador to help challenge mental health stigma.
Vanessa Kirby
She is an actress and brand ambassador involved in sharing personal stories for the campaign.
Anxiety and Depression Association of America
This nonprofit organization is partnering with Lancôme to provide mental health resources.
The details
The program features brand ambassadors Demi Moore, Christy Turlington, Zoë Saldaña, and Vanessa Kirby, who are sharing personal stories to challenge societal stigmas. Partnering with the Anxiety and Depression Association of America and HealthyWomen, the brand has created a website offering self-assessments and educational content.
Timeline
The target to help three million individuals identify mental health signs is set for 2030.
Health Landscape
This initiative follows a pattern set by the Anxiety and Depression Association of America by leveraging established psychological research to translate clinical findings into broader public awareness efforts. It represents a shift where consumer brands are increasingly integrating mental wellness advocacy into their core communication strategies.
The initiative provides immediate access to free self-assessments and educational materials, offering individuals private tools to evaluate their own mental well-being. By challenging the social stigma surrounding these topics, it may encourage more people to seek professional help or open up to their personal support networks.
The takeaway
Many people struggle to speak openly about their mental health due to a perceived need to project constant positivity. Implementing small, honest conversations can serve as a first step in reducing the burden of carrying these challenges alone.
What happens next
The company has set a goal to help three million individuals globally identify early signs of anxiety and depression by 2030.
Further reading
For more information on current wellness initiatives and support resources, visit the Mental Health section.
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Do you feel comfortable being honest about your mental health when asked how you are doing?
