Gold Medal Launched Travel Agent Incentive Program
The travel company has introduced a new incentive tied to the launch of its latest Far East and India brochure.
Updated on Oct. 8, 2026 in Business Travel
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Gold Medal has unveiled a new incentive program for travel agents featuring a 12-night trip to Bali and the Gili Islands as a grand prize. The incentive is tied to the release of the operator's latest 2026-27 brochure.
Why it matters
This incentive program aims to drive bookings for the company's new collection of Far East and India travel packages. It rewards agents who generate business across a variety of featured properties and multi-centre combinations.
The prize includes a 12-night trip to Bali and the Gili Islands, supported by a £2,000 contribution toward flights and transfers. The new 116-page brochure features 15 new properties across nine destinations and 20 multi-centre holiday options.
The players
Gold Medal
Gold Medal is a travel operator that provides package holidays and travel agent resources for global destinations.
The details
Agents must register new bookings for Far East or India packages between October 7 and November 7, 2026, to qualify for the prize. Bonus entries are available for agents who specifically book one of the featured hotels included in the brochure.
Timeline
October 7, 2026: The incentive booking period begins.
November 7, 2026: The incentive booking period ends.
2026-27: The period covered by the new brochure.
March 2028: Deadline for online bookings for selected destinations.
Travel Outlook
This campaign aligns with standard industry seasonal shifts where operators leverage catalog launches to boost early-bird booking metrics. It reflects a broader reliance on agent-driven sales to capture market share in competitive long-haul destinations.
Travel agents participating in this program should register their qualifying bookings before the November deadline to ensure entry. Clients looking to book these packages can access these specific itineraries online through March 2028.
The takeaway
Travel agents can maximize their chances of winning by focusing on the featured hotels listed in the new brochure. Using these specific multi-centre combinations helps meet the requirements for bonus entries in the incentive program.
Further reading
For more information on industry trends, visit the Business Travel section.
Source note: This article includes information reported by Travel Weekly UK.
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Do you consider travel agent incentive programs when planning your own or client bookings?
