Unforgettable Travel Company Launched Asia Luxury Brand
The firm introduced Unforgettable Asia to streamline complex, multicountry travel itineraries across the continent.
Updated on Oct. 7, 2026 in Asia
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Unforgettable Travel Company has launched a new luxury brand, Unforgettable Asia, to simplify planning for complex regional travel. The initiative follows a 226% increase in Asia bookings observed between 2022 and 2025.
Why it matters
The brand aims to centralize logistics for multicountry trips, providing a single quote to replace the need for coordination with multiple destination management companies. This expansion reflects the rising demand for bespoke travel experiences across Asian nations.
The brand serves 11 initial destinations including Japan, South Korea, Taiwan, Thailand, Cambodia, Laos, Vietnam, Singapore, Malaysia, Borneo, and Indonesia. Travel advisors currently manage up to 54% of all company bookings in the region.
The players
Unforgettable Travel Company
This is a travel organization that specializes in creating luxury, curated experiences and manages the logistics for complex international itineraries.
Luke Stapylton-Smith
He is the executive leading the newly established Unforgettable Asia brand and its expansion strategy.
The details
Led by Luke Stapylton-Smith, the brand offers curated experiences ranging from Hasedera Temple blessings to tea tastings in Taiwan. Itineraries are crafted by regional specialists and feature immersive workshops or local cooking classes.
Timeline
Booking volume increased by 226% between 2022 and 2025.
The company plans to unveil additional travel destinations in 2026 and 2027.
Travel Outlook
The launch of this luxury brand capitalizes on the sustained growth in long-haul tourism recovery observed since 2022. It follows the broader industry trend of consolidating logistics for travelers seeking complex, multicountry experiences in emerging markets.
Travelers can now book complex, multicountry Asian itineraries through a single point of contact rather than coordinating with multiple agencies. Those working with travel advisors should note that the firm heavily utilizes professional agents for over half of their regional bookings.
The takeaway
Travelers looking to maximize efficiency during multicountry trips in Asia may benefit from consolidated logistics services. This shift toward bundled luxury travel suggests a growing preference for streamlined planning in complex international regions.
What happens next
The company is scheduled to announce further travel destinations in 2026 and 2027 to expand the current portfolio.
Further reading
Explore more travel insights on our Asia page.
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