Go Greek Yogurt Expanded Global Footprint
The health-focused chain opened its 30th location and entered the European market in 2026.
Updated on Oct. 8, 2026 in Healthy Food
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Go Greek Yogurt expanded its international reach and diversified its product offerings throughout 2026. The chain celebrated the opening of its 30th unit in St. Petersburg, Florida, and launched its first location in London.
Why it matters
The expansion reflects the founders' goal of introducing Mediterranean healthy eating concepts to the quick-service restaurant industry. The company is scaling its model to meet rising consumer demand for fresh and frozen yogurt options.
Yogurt bowl prices range from a $10.99 starting point for small portions to $25.99 for large servings. The chain currently operates 30 locations and plans to hit 40 units by the end of 2026.
The players
Go Greek Yogurt
This quick-service restaurant chain specializes in Mediterranean-style fresh and frozen yogurt.
The details
Founded in 2012 in Beverly Hills, the company utilizes a franchising model to grow its footprint across the United States and the Middle East. Beyond yogurt, the brand partners with jewelry and skincare companies and sells olive oil sourced from Crete.
Timeline
The company was founded in 2012 in Beverly Hills, California.
The first European unit opened in London in the summer of 2026.
The chain expects to reach 40 total units by the end of 2026.
The chain expects to reach 50 total units by the end of the first quarter of 2027.
Culture Shift
The brand's growth mirrors the long-term societal shift toward Mediterranean-inspired dietary habits in the global food market. By diversifying into lifestyle partnerships and wellness programs, the company aligns with modern consumer interest in longevity-focused nutrition.
Consumers can access the chain's fresh and frozen yogurt menu at 30 locations, with more sites planned through early 2027. Shoppers should note that the brand also offers supplemental lifestyle products like Cretan olive oil at its various retail locations.
The takeaway
The chain is scaling its operations by blending Mediterranean food concepts with wellness-focused marketing. Customers seeking to incorporate these products into their routines can monitor the brand's rapid unit growth for new locations.
Further reading
For more on the latest developments in wellness-focused dining, explore our Healthy Food section.
Source note: This article includes information reported by Restaurant Business.
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