Fantawild and China Bridge Partnered for Murphy's Manor
The animation firms have teamed up to create a new 3DCG comedy series featuring folklore spirits.
Updated on Oct. 8, 2026 in Animation
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Fantawild Animation and China Bridge Content have partnered to produce Murphy's Manor, a new 3DCG comedy series aimed at children aged six to 12. The show follows a boy who inherits a building inhabited by various folklore spirits.
Why it matters
This collaboration pairs Fantawild's extensive global distribution network with China Bridge Content's international writing expertise to bring Eastern myths to a wider audience. The project aims to replicate the cross-cultural success of previous high-grossing animated franchises.
Fantawild Animation produces content distributed in more than 130 countries, while their Boonie Bears feature films have grossed approximately $1.4 billion. The new series will consist of 52 episodes, each 13 minutes long.
The players
Fantawild Animation
This Chinese animation studio has created more than 30 original works and maintains distribution networks in over 130 countries.
China Bridge Content
Founded by Josh Selig, this production company focuses on bridge-building content through international creative partnerships.
Josh Selig
The founder of China Bridge Content is a television producer who has earned 12 Emmy awards for his work in children's media.
The details
Murphy's Manor draws on Eastern myths featuring folklore spirits known as yao living in the modern world. The production incorporates writers from both China and abroad to ensure the narrative resonates with its target demographic.
Timeline
Josh Selig founded China Bridge Content in 2021.
Partners will present the project at MIP Junior and MIPCOM in October 2026.
Industry Dynamics
This project follows the immense global success of the Boonie Bears franchise, which established a high benchmark for Chinese animation exports. The partnership reflects a broader trend of integrating international writers to refine domestic folklore for a global youth audience.
The series is designed for children aged six to 12, with a focus on modernizing traditional folklore. Parents and viewers can expect further details on distribution and streaming availability following the project's presentation at MIPCOM in October 2026.
The takeaway
Partnerships between established studios and international creative consultants are increasingly common as studios seek to balance cultural authenticity with global appeal. Success in this sector relies on leveraging recognizable IP while adapting narrative structures for diverse international markets.
Further reading
For more on the latest developments in global storytelling, visit our Animation section.
Source note: This article includes information reported by Animation World Network.
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