Two Circles Appointed Guido Klomp as Managing Director
The sports consulting firm has tapped Guido Klomp to lead its growing business operations in the Benelux region.
Updated on Oct. 6, 2026 in People
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Two Circles has named industry veteran Guido Klomp as the new Managing Director for its Benelux division. This leadership move supports the firm's strategic expansion into the region as it helps sports organizations leverage fan data for commercial growth.
Why it matters
Sports organizations are increasingly seeking to bridge the gap between fan behavior insights and commercial decision-making. Klomp's appointment is designed to strengthen Two Circles' ability to provide these data-driven marketing strategies in the Benelux market.
Two Circles provides data management services for over 950 clients globally, including major entities like UEFA, PSV, ING Bank, and Red Bull. The firm aims to apply this scale to build new revenue streams for sports organizations across the Benelux region.
The players
Guido Klomp
He is the new Managing Director of Two Circles Benelux and a former executive at TBWA\NEBOKO, Triple Double, and Golazo Brands.
Two Circles
It is a global sports organization consulting firm that specializes in managing fan data and commercial strategies for over 950 clients.
The details
Guido Klomp will lead the firm's Benelux efforts by integrating data, technology, strategy, and marketing capabilities to improve fan interactions. He joins the company after previously heading Dark Horses at TBWA\NEBOKO and serving for nearly ten years as a director at Triple Double and Golazo Brands.
Timeline
The appointment of Guido Klomp was announced on October 6, 2026.
Market Landscape
This move reflects the broader industry push toward data-driven commercialization in professional sports. By establishing a dedicated Benelux leadership role, Two Circles positions itself to capture market share from local competitors as sports franchises prioritize fan engagement analytics.
Sports fans in the Benelux region may see more personalized marketing and improved fan engagement experiences as local organizations adopt these data-driven strategies. Existing commercial partners of regional sports teams may also encounter new platforms for fan interactions.
The takeaway
The appointment highlights the growing importance of translating raw fan data into measurable commercial value for sports entities. Organizations looking to maximize revenue should focus on integrating their marketing and data strategies to better understand and serve their fan base.
Further reading
For more insights into current leadership changes in the sports industry, visit our People section.
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