Shoot Music Expanded Operations Into Europe
The music agency has launched a partnership in the Benelux region to increase its reach in international sports.
Updated on Oct. 6, 2026 in Latin
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Shoot Music has established Shoot Music Benelux to grow its presence in the Netherlands and Belgium. The agency, which specializes in music licensing for sporting events, aims to further integrate artist performances into matchday experiences.
Why it matters
The agency aims to establish music as a core component of brand identity and fan engagement within major sports venues. By securing rights for stadium playlists and social media, they help sports clubs use high-profile tracks without facing copyright issues.
The agency helped push the collaboration Dai Dai to a No. 1 position on European airplay charts. They also collaborated with Polydor on the track Rein Me In, which saw widespread usage across international sports club social media feeds.
The players
Shoot Music
This is a music agency that focuses on licensing and promoting music releases through sports media and live stadium events.
Diederik Van Zessen
He is the lead for Shoot Music Benelux based in Amsterdam and oversees operations for the agency in that region.
Shakira
She is a globally recognized musical artist who collaborated with Burna Boy on the successful track Dai Dai.
Dimitri Vegas
He is a notable performer who provided live entertainment for the EuroLeague Basketball finals.
The details
Shoot Music Benelux is currently led by Diederik Van Zessen, who operates out of Amsterdam. The agency facilitates partnerships that allow sports organizations to use artist footage and music in stadium playlists, live broadcasts, and on social media platforms.
Timeline
Dimitri Vegas performed at the EuroLeague Basketball finals in Athens in May 2026.
Shoot Music will participate in the Amsterdam Dance Event in October 2026.
Dai Dai is expected to remain a prominent stadium anthem throughout the 2026-27 season.
Shoot Music is planning initiatives surrounding the UEFA Euros held in 2028.
Industry Dynamics
The agency's expansion mirrors a wider trend of entertainment firms seeking closer ties to professional sports to capture captive live audiences. This move allows Shoot Music to establish itself as a bridge between high-profile artists and the growing demand for stadium-ready soundtracks.
Sports fans can expect to hear more licensed music from top-tier artists during stadium events and on official club social media feeds. This partnership ensures that clubs can share video content featuring popular tracks without risking copyright-related takedowns.
The takeaway
The agency is positioning itself to capitalize on upcoming major athletic events like the 2028 UEFA Euros. By formalizing their presence in Europe, they are creating a scalable model for music labels to reach millions of sports fans through branded matchday content.
Further reading
For more information on the evolving intersection of international artists and industry trends, visit the /entertainment/music/latin/ section.
Source note: This article includes information reported by Music Week.
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