Rainbow Robotics Formed New North American Partnerships
The firm expanded its reach by partnering with three automation companies to grow its presence in the U.S. market.
Updated on Oct. 6, 2026 in Robotics
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Rainbow Robotics has finalized new partnerships with Heartland Automation, E-Tech Group, and an unnamed vacuum component manufacturer to expand its collaborative robot operations. This move follows the recent formation of Samsung Electronics' RX Business Promotion Office.
Why it matters
These strategic partnerships aim to support Samsung Electronics' broader ambition of achieving a fully autonomous AI factory vision by 2030. By integrating these systems, the companies seek to capitalize on the rapid expansion of the North American robotics market.
Rainbow Robotics recorded 1.1 billion won in net income for the first half of 2026. The North American collaborative robot market, currently valued at $3.23 billion, is projected to reach $10.26 billion by 2031.
The players
Rainbow Robotics
This robotics company serves as a subsidiary of Samsung Electronics and specializes in the development of collaborative robots.
Samsung Electronics
This global technology conglomerate is driving the integration of robotics into its manufacturing processes to reach total factory automation.
Roh Tae-moon
He serves as the Head of the RX Business Promotion Office tasked with fostering robot manufacturing capabilities.
Lee Dong-gun
He leads the RX Business Promotion Office at Samsung Electronics.
Chris Hauser
He is an expert who has analyzed the scope of Samsung Electronics manufacturing capabilities at its numerous global factory locations.
The details
Heartland Automation and E-Tech Group will provide system integration, engineering, and installation support for collaborative robots across industrial lines. These capabilities support the existing infrastructure of more than 100 Samsung factories and 100 production lines worldwide.
Timeline
Rainbow Robotics established its U.S. subsidiary in 2023.
Samsung incorporated Rainbow Robotics as a subsidiary in 2025.
Samsung established the RX Business Promotion Office in July 2026.
Chris Hauser spoke at the Samsung AI Forum on September 30, 2026.
The Tech Race
These partnerships reflect a broader industry pivot toward total factory automation, replacing legacy manual processes with collaborative robotics. This positions the conglomerate to compete more effectively against global rivals by scaling production via AI-integrated systems.
While these industrial changes primarily affect manufacturing efficiency, they signal a shift toward more advanced, automated production cycles that may reduce product costs over time. Users should expect a faster rollout of AI-integrated hardware across manufacturing sectors as adoption hurdles decrease.
The takeaway
The rapid 26 percent annual growth of the collaborative robot market demonstrates that automation is no longer a future goal but an immediate corporate necessity. Companies failing to integrate these systems risk falling behind as rivals implement AI-driven production line optimizations.
Further reading
For more information on current industry trends, visit Robotics.
Source note: This article includes information reported by Business Korea.
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