Morocco and GNV Signed Three-Year Tourism Agreement
The Moroccan National Tourist Office and GNV launched a partnership to boost maritime travel from Italy to Morocco.
Updated on Oct. 6, 2026 in Cruises
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The Moroccan National Tourist Office and GNV, a subsidiary of the MSC Group, have signed a three-year cooperation agreement to increase travel between Italy and Morocco. The partnership seeks to grow the number of maritime passengers to 350,000 annually.
Why it matters
This collaboration aims to capitalize on existing travel trends between the two nations by intensifying marketing efforts for sea-based routes. By leveraging GNV assets and promotional campaigns, the initiative looks to capture a larger share of the Italian tourism market for Morocco.
The agreement targets 350,000 passengers traveling by sea from Italy to Morocco annually. In 2025, 1.15 million Italian tourists visited Morocco, with 15% opting for maritime transit.
The players
Moroccan National Tourist Office
This is the primary Moroccan government agency responsible for promoting the country as a global travel destination.
GNV
GNV is a major ferry company and a member of the MSC Group that provides maritime transport services across the Mediterranean.
MSC Group
The MSC Group is a major global shipping and logistics conglomerate that includes the cruise and ferry operator GNV.
The details
The marketing initiative will span various channels including radio, television, influencer partnerships, and street campaigns. Promotion will also occur directly on GNV vessels through digital displays, onboard radio, and the company mobile app.
Timeline
June 1, 2026: GNV Aurora ship launched for the Morocco route.
October 2 to 5, 2026: GNV held an annual convention in Marrakech.
October 5, 2026: The cooperation agreement was signed in Rabat.
2027-2029: Duration of the partnership implementation.
Travel Outlook
This agreement aligns with the 2025 Italian visitor volume to Morocco by establishing a formal framework for long-term growth. The partnership seeks to shift current seasonal travel habits into a more consistent stream of maritime tourism over the next three years.
Travelers planning routes from Italy to Morocco may see an increase in promotional booking offers and onboard services as the agreement is implemented. Those looking to use maritime transit should monitor GNV app updates and travel agency listings for new campaign packages.
The takeaway
This partnership highlights the growing importance of integrated marketing between tourism boards and ferry operators to capture regional travel demand. Travelers can expect more accessible information and potential package deals for Mediterranean maritime routes over the coming years.
Further reading
For more information on the evolving maritime travel industry, visit the /travel/cruises/.
Source note: This article includes information reported by Maroc.
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