Selectair Held Annual Congress in Morocco
The travel network convened in Tamuda Bay to strengthen tourism ties between Belgian agencies and Moroccan destinations.
Updated on Oct. 1, 2026 in Travel — General
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The Selectair travel network gathered 90 agencies and partners in Tamuda Bay for its annual congress. The event focused on promoting northern Morocco to Belgian travelers.
Why it matters
The Moroccan National Tourism Office partnered with Selectair to increase bookings from Belgium. Organizers hope to encourage travel agencies to expand their offerings to include more destinations in northern Morocco.
Selectair, which comprises 88 independent agencies and 320 employees, generated €310 million in turnover in 2025. Morocco welcomed 1.2 million visitors from Belgium in 2025 and currently targets 1.4 million visitors from the country for 2026.
The players
Selectair
This is a network of 88 independent travel agencies based primarily in Flanders that employs 320 staff members.
Martine Dewispelaere
She is the president of Selectair who assumed the role in March 2026.
Moroccan National Tourism Office
This government institution is responsible for promoting Morocco as a destination to international travelers.
The details
Selectair will launch a new digital and print promotional campaign to highlight Moroccan tourism assets. The initiative supports a long-term goal of attracting two million annual visitors from Belgium by 2030.
Timeline
Selectair generated €310 million in turnover during 2025.
Martine Dewispelaere took office as Selectair president in March 2026.
Morocco recorded 834,000 visitors from Belgium through July 2026.
The Selectair annual congress took place from September 30 to October 4, 2026.
Travel Outlook
This partnership follows the growth trajectory established by the Moroccan Vision 2030 tourism strategy. The effort seeks to sustain current tourism momentum by leveraging established agency networks to expand market reach in Northern Europe.
Travelers working with Selectair agencies may see new itinerary options focusing on northern Morocco in upcoming travel catalogs. Booking interest for this region is expected to rise as the network implements its new promotional campaign.
The takeaway
Travel networks are increasingly targeting specific regional destinations to drive growth in the competitive European tourism market. Agency-led promotional campaigns remain a critical driver for national tourism offices seeking to meet long-term visitor targets.
Further reading
Learn more about international trends in Travel — General.
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