Harry Phillipou Returned to Power Crank Batteries
The former sales representative has rejoined the company as General Manager to oversee expansion into New Zealand.
Updated on Oct. 6, 2026 in Auto Parts
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Harry Phillipou has returned to Power Crank Batteries as the General Manager for Australia and New Zealand. The company, which operates 20 branches, is preparing for its market launch in New Zealand.
Why it matters
The company aims to establish a new revenue stream within the petrol and convenience sector by providing consumers access to replacement vehicle batteries outside of standard retail hours.
Power Crank Batteries currently maintains 20 operational branches and employs a staff of 82. The company utilizes a proprietary QR code system that allows customers to identify the correct vehicle battery via their registration and state.
The players
Harry Phillipou
He is the newly appointed General Manager for Australia and New Zealand at Power Crank Batteries.
Power Crank Batteries
This automotive parts company operates 20 branches and utilizes a digital QR code system for vehicle battery selection.
The details
The firm leverages service stations with extended trading hours to facilitate battery sales outside traditional business windows. Harry Phillipou, who previously served as a sales representative, returns to the leadership role after a 26-year absence.
Timeline
Harry Phillipou previously left the company in the early 2000s.
Power Crank Batteries will launch its operations in New Zealand in mid-October 2026.
Roadmap
The implementation of the QR code system for vehicle battery identification marks a shift in how auto parts retailers interface with the consumer mobile experience. By targeting the petrol and convenience sector, the company positions itself to capture market share from traditional storefronts.
Consumers in the region will gain access to replacement vehicle batteries during extended service station hours, reducing reliance on standard retail schedules. Drivers will be able to utilize the company's QR code system to quickly verify compatibility before purchasing their parts.
The takeaway
The move signals a growing industry focus on leveraging existing retail footprints for specialized auto parts distribution. By automating identification through mobile integration, companies can effectively serve customers outside of typical business hours.
What happens next
Power Crank Batteries is scheduled to launch its New Zealand operations in mid-October 2026.
Further reading
For additional context on industry trends, visit the Auto Parts section.
Source note: This article includes information reported by Convenience & Impulse Retailing.
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