PubMatic Agentic Advertising Campaign Results Released
The Media Shop utilized an automated platform to execute a cross-market digital advertising campaign for a luxury watch brand.
Updated on Oct. 5, 2026 in Advertising
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The Media Shop leveraged PubMatic’s AgenticOS platform to launch a luxury watch campaign across six Asia-Pacific markets. The technology centralized campaign activation, resulting in significant gains in efficiency and performance.
Why it matters
The agency adopted this platform to reduce the intensive manual coordination traditionally required to manage fragmented programmatic advertising campaigns. This automation allowed for the simultaneous execution of inventory and audience targeting across diverse regional markets.
The campaign delivered 23.8 million total display impressions, exceeding original plans by 9.1%. Additionally, campaign setup time plummeted from 40 minutes to approximately eight minutes.
The players
PubMatic
PubMatic is a technology company that provides a software platform for digital advertising and programmatic media buying.
The Media Shop
The Media Shop is an advertising agency headquartered in Singapore that manages multi-market digital campaigns.
The details
The Media Shop coordinated ad inventory across Australia, Hong Kong, Indonesia, Malaysia, Singapore, and Thailand through a single automated workflow. By centralizing these operations, the agency achieved improved viewability and higher click-through rates across all six participating regions.
Timeline
October 5, 2026: PubMatic announced the campaign results.
2028: Projected year for programmatic revenue to reach 77% share in Singapore.
Market Landscape
The use of agentic platforms mirrors the broader industry trend of programmatic advertising capturing the majority of digital spending. As Singapore moves toward a 77% programmatic revenue share by 2028, agencies are consolidating fragmented workflows to maintain competitive efficiency.
For brands and advertisers, this shift toward automated agentic workflows may lead to faster campaign turnaround times and more efficient allocation of advertising budgets. Consumers may encounter better-targeted advertisements as programmatic tools improve the viewability and relevance of digital displays.
The takeaway
Automated agentic platforms are rapidly replacing manual coordination to handle the complexities of multi-market advertising. Firms utilizing these tools can realize substantial gains in campaign speed and engagement performance compared to traditional methods.
Further reading
For more on evolving marketing strategies, visit our Advertising section.
More information
Read more about the technology on the PubMatic agentic advertising information page.
Source note: This article includes information reported by Exchangewire.
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