PR Newswire Launched AI Visibility Reporting Tool
The new report tracks brand representation across generative AI search platforms for companies.
Updated on Sept. 28, 2026 in Artificial Intelligence
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Do you believe it is ethical for companies to manipulate their brand visibility in AI search?
PR Newswire has launched the AEO & GEO Brand Report for its Amplify platform to provide organizations with insights into their brand visibility within AI-generated search answers. The tool integrates search intelligence technology from Trajaan to help users monitor how their brand appears in emerging search environments.
Why it matters
As generative AI reshapes search behavior, organizations have lacked the necessary tools to measure or influence how their brand is represented in AI-generated responses. This new report aims to fill that gap by providing visibility into how brands are cited and surfaced by large language models.
The report utilizes search intelligence technology from Trajaan to track brand mentions, source domains, and LLM-generated answers. It is integrated natively within the PR Newswire Amplify platform for global users.
The players
PR Newswire
This global communications company operates in 170 countries and supports 40 languages.
Trajaan
This search intelligence platform was acquired by Cision to enhance digital visibility analytics.
Cision
This parent organization provides tools used by 75,000 global organizations, including 84% of the Fortune 500.
The details
The report allows users to analyze data directly from generative AI search engines to better understand their digital footprint in the AI era. It monitors how specific brands appear across these new platforms to help companies refine their search and visibility strategies.
Timeline
September 28, 2026: PR Newswire launched the AEO & GEO Brand Report.
The Tech Race
This release reflects the broader industry transition from traditional keyword-based search optimization to AI-driven search engine optimization. It signals that companies must now compete for influence within the synthesized answers provided by large language models rather than just standard search results.
Marketing and communications teams can now access direct metrics on how their brand performs in AI-generated queries, allowing for more data-backed adjustments to their digital strategy. This integration simplifies the workflow by providing AI-specific search data natively within existing enterprise tools.
The takeaway
Companies should prioritize monitoring their brand presence in LLM answers as a critical component of their digital footprint. Adapting to these new visibility metrics is essential for maintaining influence in an AI-centric search environment.
Further reading
Learn more about the latest innovations in Artificial Intelligence.
More information
Read more about the Amplify report module information on the company portal.
Live Poll
Do you believe it is ethical for companies to manipulate their brand visibility in AI search?
