ASICS Released Film on Movement and Mental Health
A new project featuring Sigourney Weaver highlights the link between daily activity and improved mental wellbeing.
Updated on Oct. 5, 2026 in Fitness
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ASICS has launched a film featuring actress Sigourney Weaver to highlight the psychological risks of physical inactivity in an increasingly digital world. The campaign coincides with global research indicating that modern habits keep most adults in a state of prolonged stillness.
Why it matters
The initiative underscores the growing global health challenge posed by sedentary lifestyles, which experts link directly to declining mental wellbeing. By framing movement as a mental health necessity rather than just a physical one, the campaign aims to encourage 15 minutes of daily activity.
A survey of 34,000 people across 31 countries found that adults spend 86% of their waking day in stillness. Active individuals report State of Mind scores of 71 out of 100, compared to a score of 60 for those in the endangered activity category.
The players
ASICS
A Japanese athletic equipment corporation whose name is an acronym for the Latin phrase Anima Sana In Corpore Sano.
Sigourney Weaver
An acclaimed actress who stars in the new ASICS film highlighting the dangers of sedentary living.
The details
The research, which utilized guidelines from the World Health Organization and NHS England, found that 57% of young adults aged 18 to 24 do not meet recommended movement levels. The project suggests that modern digital life creates environments where physical movement is now optional, further complicating efforts to improve public health.
Timeline
The film was released on October 5, 2026.
The percentage of inactive adults is projected to hit 56% by 2035.
The Big Picture
This initiative follows the benchmarks established by the World Health Organization physical activity guidelines. The research project utilizes these standards to categorize sedentary habits versus an active lifestyle on a global scale.
The study suggests that incorporating as little as 15 minutes of movement daily can provide measurable psychological advantages and boost energy levels. This shift in routine serves as a practical, low-barrier approach to improving mental health scores without requiring intensive athletic training.
The takeaway
Movement is increasingly viewed as a critical component of mental hygiene rather than an optional leisure activity. Individuals can combat the effects of a sedentary digital life by prioritizing short, consistent intervals of activity to improve their overall state of mind.
Further reading
Learn more about the intersection of exercise and wellness in our Fitness section.
Source note: This article includes information reported by MediaPost.
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