Cody Rhodes Attended UFC 332 Dressed as Guile
The professional wrestler appeared at the event in full costume to promote his upcoming Street Fighter film role.
Updated on Oct. 4, 2026 in Mixed Martial Arts
Cody Rhodes attended UFC 332 sporting the iconic look of the Street Fighter character Guile. Rhodes was photographed in the costume and shared the images on the social media platform X.
Why it matters
This appearance serves as a promotional tie-in for the upcoming feature film where Rhodes is cast in the role of Guile. It highlights the increasingly blurred lines between professional wrestling, combat sports, and Hollywood franchise marketing.
The upcoming film featuring Rhodes as the character Guile is set for a wide theatrical release on October 16. The specific production budget and box office projections for the project have not been disclosed.
The players
Cody Rhodes
Cody Rhodes is a professional wrestler currently cast as the character Guile in an upcoming Street Fighter film adaptation.
Dana White
Dana White is the president of the Ultimate Fighting Championship who met with Rhodes during the UFC 332 event.
The details
Rhodes interacted with UFC president Dana White while dressed in character during the event. The stunt follows a previous, unrelated public appearance by Rhodes at a United States Health and Human Services event in Texas.
Timeline
October 4, 2026
October 16, 2026
Season Trajectory
The integration of Hollywood star power into UFC events reflects a broader strategy to bridge the gap between combat sports and mainstream pop culture audiences. This synergy is increasingly essential for marketing blockbuster film releases to a global fan base.
Fans of the Street Fighter franchise can anticipate the film hitting theaters on October 16 in the United States and Japan. This appearance marks a notable piece of marketing collateral ahead of the film's international launch.
The takeaway
Marketing major film releases through live combat sports events is becoming a standard tactic for reaching dedicated fan communities. Audiences should expect to see more cross-promotional activity as the October 16 theatrical release approaches.
Further reading
For more news on current fighters and event spectacles, visit Mixed Martial Arts.
Source note: This article includes information reported by Sportskeeda.
