The Vegetarian Butcher Expanded German and Austrian Lines
The brand has introduced two new plant-based meat alternatives to German and Austrian markets.
Updated on Oct. 1, 2026 in Vegetarian
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The Vegetarian Butcher has launched Chick'n Crispeace and No Misteak products to provide plant-based options for popular dishes. Uplegger Food Company GmbH is managing the distribution of these items in Germany and Austria.
Why it matters
This expansion reflects an ongoing effort to offer meat-free alternatives that mimic traditional dishes, catering to a growing demand for plant-based food options.
Chick'n Crispeace is available in 180g packs and No Misteak in 160g packs, with both products supplied to the trade in cases of four units. Uplegger Food Company GmbH, founded in 1884, now handles these products.
The players
The Vegetarian Butcher
This brand specializes in plant-based meat alternatives designed to replicate the taste and texture of conventional meat.
Uplegger Food Company GmbH
Based in Langenhagen, this distributor has operated in the food sector since the 19th century.
DFS Dewender Food Service
This company based in Bochum manages professional food supply and logistics operations.
The details
The Vegetarian Butcher, which was acquired by Vivera from Unilever, is leveraging Uplegger Food Company GmbH for regional distribution. Additionally, DFS Dewender Food Service, located in Bochum, has taken over the foodservice fulfilment for the region as of August 2026.
Timeline
Uplegger Food Company GmbH was founded in 1884.
Foodservice fulfilment moved to DFS Dewender Food Service in August 2026.
The Vegetarian Butcher added two products to the market on October 1, 2026.
Culture Shift
This launch follows the established pattern seen in the European retail expansion of plant-based protein brands. It highlights a long-term societal shift toward meat-free diets and the integration of plant-based products into mainstream retail channels.
Consumers in Germany and Austria can expect to find these new plant-based options arriving at trade partners managed by Uplegger. Shoppers should look for the specific 180g and 160g pack sizes in the meat-alternative aisle.
The takeaway
Plant-based alternatives continue to diversify by targeting specific, familiar formats like breaded chicken and steak strips. Consumers benefit from this increased variety as brands refine the accessibility and texture of non-meat products.
Further reading
For more on the industry's evolution, explore our Vegetarian section.
Source note: This article includes information reported by vegconomist - the vegan business magazine.
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