Tate McRae Partnered with Scent Beauty for New Fragrance
The singer has released her debut eau de parfum, Tate 01, following a collaborative development process.
Updated on Oct. 1, 2026 in Beauty
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Singer Tate McRae has entered the fragrance market with the launch of her debut scent, Tate 01, created in partnership with Scent Beauty. The eau de parfum features a blend of bergamot, clary sage, and tonka.
Why it matters
McRae aimed to develop a personal fragrance that resonates with specific memories and eras of her life. The collaboration involved her direct participation in the scent formulation and bottle design process.
The fragrance is priced between $30 and $82. Master perfumers Adriana Medina and Antoine Maisondieu led the formulation process.
The players
Tate McRae
She is a 23-year-old singer and songwriter who collaborated on the design and formulation of her debut fragrance.
Scent Beauty
This company operates as a fragrance partner that utilizes master perfumers to develop branded scent products.
Adriana Medina
She is a master perfumer who served as a lead formulator for the development of Tate 01.
Antoine Maisondieu
He is a master perfumer who worked alongside the team to finalize the scent profile.
Ulta Beauty
This major cosmetics retailer serves as the primary brick-and-mortar and online partner for the fragrance launch.
The details
The fragrance incorporates notes of moss, orange flower, Hedione, and Iso E Super. Consumers can purchase the product through tatebytm.com and select retail partners including Douglas and Boots in the U.K.
Timeline
October 18, 2026: Tate 01 launches on Ulta Beauty online.
October 25, 2026: Tate 01 becomes available in Ulta Beauty stores.
2027: The brand projects reaching nine-figure revenues.
Culture Shift
This release follows the established pattern of high-profile musicians leveraging their global fan base to achieve rapid market entry in the beauty sector. Such moves highlight the ongoing shift where music artists prioritize diverse personal brands over traditional album-only revenue models.
Consumers can choose between multiple price points ranging from $30 to $82 depending on the product size. Shoppers in the U.K. can access the scent at retail partners Douglas and Boots starting later this month.
The takeaway
The move demonstrates how modern pop stars are diversifying their portfolios through curated retail products that extend their brand identity beyond music. Fans interested in the launch should note the staggered retail rollout dates to ensure availability.
Further reading
For more trends in the industry, visit the Beauty section.
More information
For more information on the product, visit the Tate McRae fragrance website.
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