OpenX Appointed John Rogers as Global SVP
John Rogers joins OpenX to lead publisher development after a tenure at Roku.
Updated on Oct. 1, 2026 in Advertising
OpenX has named John Rogers as its new senior vice president of global publisher development. Rogers joins the company to oversee global publisher business development and account management teams.
Why it matters
The appointment aims to strengthen the company focus on helping publishers grow their businesses through differentiated demand. This leadership move aligns with increasing industry demand for advanced programmatic solutions.
Supply-side targeted CTV campaigns have increased by 500% since 2022. Additionally, John Rogers brings more than 25 years of experience in digital advertising and ad tech to the role.
The players
John Rogers
He is the new senior vice president of global publisher development at OpenX and previously served as director of global programmatic partnerships at Roku.
OpenX
This is a technology company that provides a platform matching digital advertising buyers with inventory through various signals.
The details
Rogers will manage teams responsible for publisher business development and account management. The OpenXSelect platform facilitates this by matching buyers with inventory using audience, contextual, quality, and measurement signals.
Timeline
2022: CTV campaign growth reference start.
2025: Year for supply-side measurement inclusion data.
October 1, 2026: John Rogers appointed as SVP.
October 15, 2026: OpenX data report release.
Market Landscape
The appointment follows the 2025 growth in supply-side measurement of CTV campaigns, reflecting a broader pivot toward quality signals in programmatic ad tech. This move signals OpenX efforts to capture more market share by integrating advanced measurement directly into its publisher platform.
Publishers utilizing the OpenX platform may see shifts in how their inventory is managed and matched with buyers. These changes reflect a push toward higher-quality, measurement-focused advertising transactions for digital content creators.
The takeaway
This leadership hire highlights the importance of publisher-side development in a programmatic landscape increasingly defined by CTV growth. Companies continue to prioritize sophisticated audience and contextual signals to maintain competitive advantage.
What happens next
OpenX is scheduled to release an upcoming data report on October 15, 2026.
Further reading
For more context on how industry leaders are navigating current media trends, visit Advertising.
