Nike Has Released New Moon Shoe Edition
The iconic athletic footwear returns to the market with its original waffle sole design.
Updated on Oct. 1, 2026 in Fashion
Live Poll
Are you interested in purchasing footwear that features updated classic or vintage designs?
Nike has launched a new version of the historic Moon Shoe, featuring the brand's signature waffle sole pattern. The global campaign for the relaunch features brand ambassador LISA.
Why it matters
The Moon Shoe holds significant historical value as the design was originally crafted by co-founder Bill Bowerman to improve runner grip without using heavy metal spikes.
Nike has priced the new Moon Shoe at 3,700 baht in Thailand. This release follows a legacy established by the 12 pairs originally handmade for the 1972 US Olympic Trials.
The players
Nike
Nike is a multinational corporation that designs, develops, manufactures, and markets athletic footwear and apparel.
Bill Bowerman
Bill Bowerman was a legendary track and field coach and the co-founder of Nike who was known for his innovative footwear designs.
LISA
LISA is a globally recognized performer and artist serving as the brand ambassador for the new campaign.
The details
The updated footwear retains the design created in 1971, when Bill Bowerman famously poured liquid rubber into a waffle iron to mold the first soles. This innovative approach transformed running gear by providing a lightweight alternative to traditional track spikes.
Timeline
1971: Bill Bowerman created the initial sole design.
1972: Twelve pairs were made for US Olympic Trials.
October 2026: Nike released the new version of the Moon Shoe.
Culture Shift
The return of the Moon Shoe follows the 1971 waffle sole design, reintroducing the original innovation that defined Nike's early competitive success. This move underscores the industry-wide trend of capitalizing on heritage designs to drive modern consumer demand.
Consumers interested in this release should be prepared for potential limited availability common with heritage product drops. The shoes are currently confirmed at a price point of 3,700 baht in the Thai market.
The takeaway
The relaunch serves as a bridge between the company's early experimentation and modern global marketing efforts. Readers should note that heritage releases often prioritize historical design fidelity over modern performance technology.
Further reading
Explore the latest industry trends in the Fashion section.
Source note: This article includes information reported by The Nation Thailand.
Live Poll
Are you interested in purchasing footwear that features updated classic or vintage designs?
