Salomon Launched Global Campaign Featuring Jisoo
The outdoor brand has tapped the global icon to headline its new In The Open campaign in Seoul.
Updated on Sept. 28, 2026 in Fashion
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Salomon has officially launched its In The Open advertising campaign featuring new global ambassador Jisoo. The creative initiative showcases the brand's latest fall/winter 2026 collection across urban and natural landscapes throughout Seoul, South Korea.
Why it matters
The collaboration seeks to bridge the gap between technical outdoor performance and everyday urban life. By integrating the brand's winter products into diverse environments, Salomon aims to demonstrate the versatility of its footwear for a wider international audience.
The campaign features footwear including the XT-6 Protective, XT-Whisper Gore-Tex, and XT-4 OG Gore-Tex, all utilizing ripstop construction and TPU detailing. The full fall/winter 2026 capsule will be available for purchase globally on October 7, 2026.
The players
Jisoo
She is a globally recognized performer and cultural icon who previously partnered with the brand Alo.
Heikki Salonen
He serves as the creative director of Salomon and was appointed to the position in January 2026.
The details
Creative director Heikki Salonen oversaw the campaign, which captures Jisoo traversing Seoul's parks and city trails. The imagery emphasizes the fusion of technical Gore-Tex protection with city-ready aesthetics.
Timeline
January 2026: Heikki Salonen was named creative director of Salomon.
May 2026: Salomon announced Jisoo as a global ambassador.
September 28, 2026: The In The Open campaign launched globally.
October 7, 2026: The fall/winter 2026 collection will be available for purchase.
Roadmap
Salomon continues its transition from a specialized outdoor equipment manufacturer into a major global fashion lifestyle brand. This strategy mirrors the success of competitors who have successfully leveraged celebrity influence to capture broader consumer markets beyond technical trail running.
Consumers can expect the new collection to appear in retail stores and online by early October. Those looking to purchase specific footwear models like the XT-6 or XT-4 should prepare for potential demand-driven sell-outs based on the campaign's high visibility.
The takeaway
This partnership highlights the ongoing fusion of technical outdoor gear with modern street style. Shoppers should look for the new technical features, such as increased Gore-Tex protection, to determine if the gear meets their specific climate needs.
What happens next
The Salomon fall/winter 2026 collection will become available for global purchase on October 7, 2026.
Further reading
Explore the latest trends in the industry on the Fashion section.
More information
View the new collection or find local retailers at the Salomon global online store.
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